Add a location in Apple Business
When an Apple customer selects your location in Maps (or receives your location information shared from another customer), they want to see information particular to that location. You can customize the information that appears on the place card, upload photos to display, highlight new items, deals, sales, or other promotional content using showcases, and more.
Every location is associated to a brand. When you set up your first brand, you can set specific information that cascades to associated locations, such as a name, logo, or cover photo.
Note: When you add locations, you can use a different cover photo for each one.
Add a new location
If you already have an existing location, see Add an existing location.
In Apple Business, sign in with a user whose role has permissions to manage locations.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Locations.
Select the Add button in the top right.
Enter the name of your new location, then select Add a new location with this name.
Important: If the location you entered is already claimed by another organization, you’ll see a note stating “This location is already managed.” Continue through the process, add the location, and request a transfer after you add it. See Request to transfer management of a location.
Enter the address, then drag the map (or enter coordinates) if the marked location
is over the wrong building.You can zoom the map in or out using the + or - buttons in the lower right corner. To make it easier to see your entrance, switch to Hybrid or Satellite view by selecting Map Mode
in the upper right corner.When the marked location is over the correct spot, select Next.
Enter the following information:
Default language for this location.
If necessary, update the display name that appears in Apple Maps.
The primary category for this location.
Note: Categories are updated regularly. Check back from time to time to see if new categories have been added that more accurately reflect your brand. You can also add more categories later. See About categories.
The location’s status (Open or Opening Soon).
If you choose Opening Soon, select the opening date, which can’t be more than six months away.
For new locations, the phone number, including the country or region.
An optional website address.
A Facebook, Instagram, or TikTok page can also be used.
If you’re a third-party partner creating a location on behalf of another organization, you need to enter your third-party partner Organization ID.
Select Next, then set the hours of operation for this location. See Manage hours.
Select Next.
Choose your brand from the list or create a new brand.
Do one of the following:
If you’ve already verified your organization with Apple, select Done.
If this is your first location and you haven’t verified your organization, you need to verify it and send it to Apple for review. See Verify your organization.
Important: Make sure that any filters allow mail from all apple.com domains.
Optionally, select Get Started to add additional location details.
Add an existing location
To add new location, see Add a new location.
In Apple Business, sign in with a user whose role has permissions to manage locations.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Locations.
Select Add.
Enter the name of your location, then select locate and select it.
If necessary, drag the map (or enter coordinates) if the marked location
is over the wrong building.You can zoom the map in or out using the + or - buttons in the lower right corner. To make it easier to see your entrance, switch to Hybrid or Satellite view by selecting Map Mode
in the upper right corner.When the marked location is over the correct spot, select Next.
Enter the following information:
Default language for this location.
If necessary, update the display name that appears in Apple Maps.
The primary category for this location.
Note: Categories are updated regularly. Check back from time to time to see if new categories have been added that more accurately reflect your brand. You can also add more categories later. See About categories.
The location’s status (Open or Opening Soon).
If you choose Opening Soon, select the opening date, which can’t be more than six months away.
The phone number, including the country or region.
An optional website address.
A Facebook, Instagram, or TikTok page can also be used.
If you’re a third-party partner creating a location on behalf of another organization, you need to enter your third-party partner Organization ID.
Select Next, then set the hours of operation for this location.
Select Next.
Choose your brand or create a new brand.
Select the checkbox if you want to keep the location’s primary category. It may be added to this brand as an additional category.
Do one of the following:
If you’ve already verified your organization with Apple, select Done.
If this is an existing location, you can verify your organization or verify with a phone call. See Verify an existing location with a phone call.
If this is your first location and you haven’t verified your organization, you need to verify it and send it to Apple for review. See Verify your organization.
Important: Make sure that any filters allow mail from all apple.com domains.
Optionally, select Get Started to add the location details.
Verify an existing location with a phone call
This task is only if this location already exists on Maps.
Important: The phone number being used is the one that Apple has on record for this location. If you don’t recognize this number, contact Apple Business support. See Get Support.
Select Location Verification, select Next, then add an optional extension and choose the Phone Verification option.
After you receive the call, enter the four-digit verification code.
Select Done.
After your location is verified, you can add Actions and Create your first showcase.
Request to transfer management of a location
If you’re adding a location that’s already managed, you can request a transfer of that location to your organization.
In Apple Business, sign in with a user whose role has permissions to manage locations.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Locations.
Sort or search for the location. See Sort or search for a location.
Under Status, select Request Transfer.
Enter why location management should be transferred, add supporting documentation, such as a business license or utility bill, then select Send for Review.
The review can take up to five business days.
Important: Make sure that any filters allow mail from all apple.com domains.
Location preferences
Locations in your organization may contain the following information. This information isn’t displayed to Apple customers:
Default language: The default language that you prefer to add content in for that location.
Location code: A location or store code that you use for internal purposes—for example, Store-02, US03, and so on.
Third-party partner Organization ID: If your organization is using one, the identifier of your third-party partner.
Verification: The date your location claim was verified by Apple.
Manage: You can remove the location.