Add a location in Apple Business
When an Apple customer selects your location in Maps (or receives your location information shared from another customer), they want to see information particular to that location. You can customise the information that appears on the place card, upload photos to display, highlight new items, deals, sales or other promotional content using showcases and more.
Every location is associated to a brand. When you set up your first brand, you can set specific information that cascades to associated locations, such as a name, logo or cover photo.
Note: When you add locations, you can use a different cover photo for each one.
Add a new location
In Apple Business, sign in with a user whose role has permissions to manage locations.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Locations.
Select the Add button in the top-right.
Enter the name of your new location, then select Add a new location with this name.
If the location you entered is already claimed by another organisation, you’ll see a note stating “This location is already managed”. Continue through the process, add the location and request a transfer after you add it. See Request to transfer management of a location.
Important: Make sure that any filters allow mail from all apple.com domains.
Enter the address, then drag the map (or enter coordinates) if the marked location
is over the wrong building.You can zoom the map in or out using the + or - buttons in the lower-right corner. To make it easier to see your entrance, switch to Hybrid or Satellite view by selecting Map Mode
in the upper-right corner.When the marked location is over the correct spot, select Next.
Enter the following information:
Default language for this location.
If necessary, update the display name that appears in Apple Maps.
The primary category for this location.
Note: Categories are updated regularly. Check back from time to time to see if new categories have been added that more accurately reflect your brand. You can also add more categories later. See About categories.
The location’s status (Open or Opening Soon).
If you choose Opening Soon, select the opening date, which can’t be more than six months away.
For new locations, the phone number, including the country or region.
An optional website address.
A Facebook, Instagram or TikTok page can also be used.
If you’re a third-party partner creating a location on behalf of another organisation, you need to enter your third-party partner Organisation ID.
Select Next, then set the hours of operation for this location.
Select Next.
Choose your brand from the list or create a new brand.
Select Done.
Optionally, select Get Started to add the location details.
Verify an existing location by verifying your organisation
You can verify your organisation with Apple instead of verifying every location. This process can take up to five working days. See Verify your organisation.
Verify an existing location with a phone call
This task is necessary only if this is an existing location already on Maps.
You can request verification from Apple.
Important: The phone number being used is the one that Apple has on record for this location. If you don’t recognise this number, contact Apple Business support. See Get Support.
Select Location Verification, select Next, then add an optional extension and select Request Verification Call.
After you receive the call, enter the four-digit verification code.
Select Done.
After your location is verified, you can upload photos, add Actions, Create your first showcase and more.
Request to transfer management of a location
If you’re adding a location that’s already managed, you can request a transfer of that location to your organisation.
In Apple Business, sign in with a user whose role has permissions to manage locations.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Locations.
Sort or search for the location. See Sort or search for a location.
Under Status, select Request Transfer.
Enter why location management should be transferred, add supporting documentation, such as a business licence or utility bill, then select Send for Review.
The review can take up to five working days.
Important: Make sure that any filters allow mail from all apple.com domains.
Location preferences
Locations in your organisation may contain the following information. This information isn’t displayed to Apple customers:
Default language: The default language that you prefer to add content in for that location.
Location code: A location or store code that you use for internal purposes – for example, Store-02, US03 and so on.
Third-party partner Organisation ID: If your organisation is using one, the identifier of your third-party partner.
Verification: The date your location claim was verified by Apple.
Manage: You can remove the location.