Add a location in Apple Business Connect
When a customer selects your location in Maps (or receives your location information shared from another customer), they want to see information particular to that location. You can manage the information that appears, the photos that are shown, and highlight new items, deals, sales, or other promotional content (called Showcases). Showcases are specific to each location.
When you set up your first brand, you can set specific information for all locations, such as the logo and cover photo (together they’re called a Place Card header). When you add locations, you can use a different cover photo for each one.
Location information customers can’t see
Locations in your company contain the following information that customers can’t view:
Default language: The default language for that location.
Location code: A location or store code—for example, 02, 03, or US02, US03, and so on.
Verification date: The date your location claim was verified by Apple.
Third-Party Partner ID: If your company is using one, the identifier of your Third-Party Partner.
Add a new location
Complete this task if your location isn’t already claimed.
If you’re not already signed in to Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Select Locations
in the sidebar, then select Add a Location.Enter the name of your brand, then do one of the following:
Select the brand from the list (which shows brands in the same country or region as the location being added).
Add the address.
If the location you entered is already claimed by another company, you’ll see a note stating “This location is already managed.” You can:
Continue through the process. When you get to “Verify a claimed location,” you can request a location transfer to your brand.
Select “ask to join their team,” fill out the request form, then select Send. The request is sent to the current Company Admin of that claimed location to deny or add you to as a team member. If they add you, your role will be Company Admin or Company Read-Only for specific brands. You receive an email letting you know whether your request was denied or approved.
Important: Make sure that any filters allow mail from all apple.com domains.
Drag the map (or enter coordinates) if the marked location
is over the wrong building. You can zoom the map in or out using the + or - buttons in the lower right corner. To make it easier to see your entrance, switch to Hybrid or Satellite view by selecting the Map Mode button 
in the upper right corner.When the marked location is over the correct spot, select Next.
Enter the following information:
Default language for this location.
If necessary, update the display name that appears in Apple Maps.
The primary category for this location.
Note: Categories are updated regularly. Check back from time to time to see if new categories have been added that more accurately reflect your brand. You can also add more categories later. See About categories.
The phone number, including the country or region.
An optional website address.
A Facebook, Instagram, or TikTok page can also be used.
If you’re a Third-Party Partner creating a location on behalf of another company, you must enter your Third-Party Partner Company ID.
Select Next.
Review the Manage hours task set this location’s hours of operation.
Select Next.
Select your brand or create a new brand, then select Done.
Optionally, select Get Started to add the location details.
Claim an existing location
If you’re not already signed in to Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Select Locations
in the sidebar, then select Add a Location.Enter the name of your brand, then do one of the following:
Select the brand from the list (which shows brands in the same country or region as the location being added).
If your brand isn’t listed, then select “New Brand.”
If necessary, add the address.
If the location you entered is already claimed by another company, you’ll see a note stating “This location is already managed.” You can:
Continue through the process. When you get to “Verify a claimed location,” you can request a location transfer to your brand.
Select “ask to join their team,” fill out the request form, then select Send. The request is sent to the current Company Admin of that claimed location to deny or add you to as a team member. If they add you, your role will be Company Admin or Company Read-Only for specific brands. You receive an email letting you know whether your request was denied or approved.
Important: Make sure that any filters allow mail from all apple.com domains.
Drag the map (or enter coordinates) if the marked location
is over the wrong building. You can zoom the map in or out using the + or - buttons in the lower right corner. To make it easier to see your entrance, switch to Hybrid or Satellite view by selecting the Map Mode button in the upper right corner.When the marked location is over the correct spot, select Next.
Enter the following information:
Default language for this location.
If necessary, update the display name that appears in Apple Maps.
The primary category for this location.
Note: Categories are updated regularly. Check back from time to time to see if new categories have been added that more accurately reflect your brand. You can also add more categories later. See About categories.
The phone number, including the country or region.
An optional website address.
A Facebook, Instagram, or TikTok page can also be used.
If you’re a Third-Party Partner creating a location on behalf of another company, you must enter your Third-Party Partner Company ID.
Select Next.
Review the Manage hours task set this location’s hours of operation.
Select Next.
Select your brand or create a new brand, then select Done.
Optionally, select Get Started to add the location details.
Verify an existing location by verifying your company
You can verify your company with Apple instead of verifying every location. This process takes up to 5 business days. See Verify your company.
Verify an existing location with a phone call
This task is necessary only if this is an existing location already on Maps.
You can request verification from Apple.
Important: The phone number being used is the one that Apple has on record for this location. If you don’t recognize this number, contact Apple Business Connect support. See Contact Apple Business Connect Support.
Select Location Verification, select Next, then add an optional extension and select Request Verification Call.
After you receive the call, enter the 4-digit verification code.
Select Done.
After your location is verified, you can upload photos, add custom actions, create your first Showcase, and more.