Configure location attributes in Apple Business Connect
Your location has several details for your customers and it’s important to keep that information up to date. The location information starts with the Place Card header, and then continues with additional information on the Place Card itself.
The Place Card appears in many parts of Apple’s software, from Maps to Siri to Calendar, Messages, and more. As you update information about your location and personalize it with photos, Showcases, and more, your Place Card looks more and more like a true extension of your physical location. Place Cards have various and optional areas that display content based on data provided by the Apple ecosystem and related partners.
You can create, add, and manage Place Card information.
Add a Place Card header
Before you begin, make sure you have your logo and cover photo uploaded.
If you’re not already signed in to Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Select Locations
in the sidebar.Select View Profile.
If you need to add your brand logo, select Image
in the circle in the lower-left corner, locate an image, then drag it to the Upload photo field.If your logo has already been added, it’s automatically displayed.
Move and resize the image, use the Place Card and Wallet buttons to preview how your image is cropped on your Place Card in Maps and Apple Wallet. One crop is applied to both locations.
Select Add.
Drag a photo to the Upload cover photo field, move and resize the image, then use the Place Card and Wallet buttons to preview how your image will be cropped on your Place Card in Maps and Apple Wallet.
Select Add.
Apple reviews the Place Card to make sure the cover photo and—if not already approved—the logo meet the standards and guidelines before you can use it. After approval, the images are displayed on Place Cards in Apple Wallet for Apple Pay transactions.
Note: Apple Wallet may also show location photos provided by other partners if that specific location doesn’t have a cover photo. Users can view the full Place Card in Apple Wallet when they tap > under the Map image for transaction details. If the transaction isn’t linked to a Place Card, Apple Wallet will still show the brand logo.
Provide a display name
For your display name, there should be no details other than the name. Apple displays this name for your brand and customers search for you using this name. The display name must comply to Apple’s standard and guidelines (See Photo and text standards and guidelines). You can also add an alternate name. For example, a slightly different name for another language.
Use the following guidelines for your display name:
Must match the name on the storefront or website.
Must not contain descriptions or any other strings.
Semicolons, curly braces, square brackets, and other symbols (punctuation or otherwise) are not valid to include as part of a name.
Must not include symbols such as ®, ©, or ™.
Can include periods, commas, hyphens, apostrophes, and parentheses, as they’re valid forms of punctuation to include as part of a brand name (common in the category and used customarily in the real world). For example, Paul & Eddie’s Café.
If a city name or other locality is part of the brand name, the city or locality is allowed. For example, Stella Coffee Beverly Hills.
However, if a city name or locality is given additionally, for instance, when multiple locations exist, city names and localities aren’t allowed to distinguish the individual brands—for example, Smith’s Family Restaurant (Fresno, CA). In this case, Fresno, CA isn’t allowed.
Must have a correctly specified language. The default language is based on the default of your location. Make sure you verify that the language is correct for your location.
Specifying additional languages for the display name.
The default language in Apple Business Connect is based on the default language of the location. If the display name is wanted in different languages, a language must be set for each display name. The content in the different languages must be consistent with each other.
Add an “about”
This is an opportunity to tell Apple about this location. This is also the information that Apple displays on the Place Card about this location. The description must comply to Apple’s standard and guidelines, Photo and text standards and guidelines.
Depending on the type, the description may contain (but isn’t limited to) the following information:
Information about yourself
For example, family run, woman owned, LGBTQ owned, black owned, medical degrees, certificates, and so on.
What your brand is famous for
Your brands’s expertise or specialties
The location of the brand
Scenic views from your location
The history behind your brand
Achievements of your brand
Specifying additional languages for the “description”
The default language in Apple Business Connect is based on the default language of the location. If the description is wanted in different languages, a language must be set for each description. The content in the different languages must be consistent with each other. See Language lists for Showcases.
Example 1: Les Deux Magots is a famous café in the Saint-Germain-des-Prés area of Paris, France. It once had a reputation as the rendezvous of the literary and intellectual élite of the city. It’s now a popular tourist destination and its historical reputation is derived from the patronage of Surrealist artists, intellectuals such as Simone de Beauvoir and Jean-Paul Sartre, and writers such as Ernest Hemingway.
Example 2: Supercuts is a conveniently located hair salon in Cupertino, CA. We offer a variety of services from consistent, quality hair cuts to color services—all at an affordable price. At Supercuts, our stylists are some of the best trained in the business. We listen to you and can recommend the haircut and professional hair care products to help keep your style looking fresh. Both men and women needing haircuts in Cupertino, CA, will feel welcome at Supercuts.
Manage your photos
You may have uploaded many different photos to use with Apple Business Connect. You can add new ones and remove older ones. See Add, edit, or delete photos.
Provide an address and coordinates
Add your address and latitude and longitude coordinates so customers can find and contact your location.
Address specifics
This is the address of your location where customers can get goods or services at this during open hours. It must be:
The address officially listed on your website
The address that customers use to travel to or to find you
In the same language in which the official address is written
Latitude and longitude coordinates
The latitude and longitude coordinates help locate your location on Apple Maps. Use the following guidelines for reporting latitude and longitude coordinates:
Must be on top of the building, centered over your location
Must not be located on the sidewalk, the road, or the intersection nearest to your location
Must not represent how customers access to your location (for example, the front doors or parking lot entrance)
Manage hours
Hours let customers know when you’re open and, in some cases, when you’re closed. Standard hours get displayed on the Place Card. Additionally, you can provide special hours, such as for special services you offer, holidays, and special events. Whenever possible, hours shown on your Place Card must match the hours published on your official website.
After you set your hours, the Place Card Preview shows how the hours appear to your customers.
Standard hours
Standard hours are the hours when that location is accessible to customers. You can let Apple know if your location is open for 24 hours for all days, for only specific days, or even a single day. If your location is accessible to customers by appointments only, list the hours during which appointments can be made.
Special hours—service
Special hours are optional and provided only if you’re providing a special service for your location. These hours aren’t designed to be permanent.
With service hours, you can tell customers about the services you offer at your location and the hours during which that service is open and available to customers. For example, auto parts hours, happy hour, mailbox hours, hair service, and so on. These hours can be viewed by selecting the Hours Name dropdown menu. You can specify which days of the week service hours are available and further specify different hours the service is offered for each day of the week.
Note: Service hours can be provided only for the services that are currently listed in Apple Business Connect.
Special hours—temporary
Temporary hours are optional and are provided only if you’re providing hours for your location are valid for a single day or multiple days. These hours are typical for adjusted schedules or closures during holidays, maintenance, or other occasions. With temporary hours, you can let Apple know the whole day or the date ranges when your location is temporarily open or closed by setting a start and end date.
Temporary hours can’t record the duration when your location is closed. If your location will be closed for some duration on a typical day, provide the duration during which you will be open. For example:
If on a Monday (mm/dd/yyyy), instead of 9:00 AM–5:00 PM, you are only open 10:00 AM–12:00 PM. From 9:00 AM–10:00 AM and 12:00 PM–5:00 PM you are closed for some reason. You need to add only 10:00 AM–12:00 PM, to describe when you’re open on that Monday (mm/dd/yyyy).
If on a Monday (mm/dd/yyyy), you are fully closed due to some reason. You can add this day as temporary hours with the indication that you’re closed.
Examples of temporary hours include:
Temporarily open: If your location will be open on typically closed day, you can indicate the open day or days by selecting the date ranges or the days for the given temporary opening.
Temporarily closed: If your location will be closed on a typically open day, you can indicate the closed day or days by selecting the date ranges or the days for the given temporary closure.
Holiday open hours: If your location will be open on a specific holiday or holidays, you can indicate the open day or days by selecting the date ranges or the days for the given holiday opening.
Note: These must be different than your standard open hours.
Holiday closed hours: If your location will be closed on specific holiday or holidays, you can indicate the closed day or days by selecting the date ranges or the days for the given holiday closure.
Add a phone number
This is the phone number of your location that is published on your official website and customers call to reach that location. The phone number must contain the country code.
Note: Phone number extensions aren’t supported at this time.
Add a website
This is the primary website of your brand that Apple displays for your Place Card in Apple Maps. The website must comply to Apple’s standard and guidelines, Photo and text standards and guidelines.
The website should follow these guidelines:
If you can link to a specific location on your company website, use that specific URL.
A Facebook, Instagram, or TikTok page can also be used.
It can’t be a third-party website.
Add actions
For more information on Actions, see Add Custom Action Links and Create Third-Party Partner Action Links.
Add a Showcase
A Showcase is a module on the Place Card that allows you to highlight new items, deals or sales, or other promotional content, and include a call to action for a customer to select. Showcases are dynamically presented on the Place Card, and they’re specific to a location and time period (for example, 30 days). You can create your own Showcase or you can have a Third-Party Partner create them for you.
For more information, see Create your first Showcase.
Add your app
You can add a link and information about your brand’s app. The URL for the app must be properly formatted, and the app must be the official app of your brand, not an app that your company is promoting or affiliated with. The app should also be available in the country or region where the brand operates.
Add your category
Categories help customers to discover your Point Of Interest (POI) with an icon in Apple Maps and they are updated regularly. If you can’t find an appropriate category, please reach out to Apple Business Connect Support.
Important: Categories were updated recently. Apple Business Connect significantly increased the number of top level categories and sub-categories to better fit with the behavior and expectation when using the search feature in Apple Maps. Go to your brand and location categories pages and check that your categories are accurate, as they may have changed, or, if there is a category that better fits your brand.
You must select one and only one primary category to represent your brand. Even if you feel you have two primary functions that are of equal importance, you must still select only one.
Be as specific as possible when selecting the primary category for your brand. Primary category indicates the main function. Such as, Grocery Store, Chinese Restaurant, Indian Grocery Store, Vegan Restaurant, and so on. The primary category is used by Apple to represent your brand as a POI.
In addition to the primary category, you can also select up to four optional categories to tell Apple about additional functions related to your brand. For example, if you’re a Grocery Store but you’re also a bakery and also a café, you can select Bakery and Café as two additional categories.
See About categories.
Manage “good to know” attributes
Good to Know are attributes about your location that would be good for your customers to know. These are a list of amenities, facilities, and experiences you would like to associate with that location.
For example, your location accepts credit cards and contactless payment methods, has parking and accessible parking, has gender-neutral restrooms, is good for lunch, known for a fine beer and wine selection, its casual ambiance, EV charging onsite, and so on.
Good to Know attributes appear as a list of good to know facts with a respective glyph on the Place Card of your location.
Manage status
The status field is used to let customers know whether your location is currently open or closed.
View your brand info
This takes you to that specific brand page, where you can manage that brand by selecting Change Brand. See Add, edit, or remove a brand.