Apply Photographic Styles with your iPhone Camera
On iPhone 13 models, iPhone 14 models, and iPhone SE (3rd generation), you can apply a Photographic Style that customizes how Camera captures photos. Choose from the preset styles—Rich Contrast, Vibrant, Warm, or Cool—then customize them further by adjusting the tone and warmth values. Camera applies your choice every time you take a photo in Photo mode. You can change and adjust Photographic Styles right in Camera.

Choose a Photographic Style
Camera is automatically set to Standard—a balanced style that is true to life. To apply a different Photographic Style, do the following:
Open Camera, then tap
.
Tap
, then swipe left to preview the different styles:
Rich Contrast: Darker shadows, richer colors, and stronger contrast create a dramatic look.
Vibrant: Wonderfully bright and vivid colors create a brilliant yet natural look.
Warm: Golden undertones create a warmer look.
Cool: Blue undertones create a cooler look.
To customize a Photographic Style, tap the Tone and Warmth controls below the frame, then drag the slider left or right to adjust the value. Tap
to reset the values.
Tap
to apply the Photographic Style.
To change or adjust a Photographic Style that you set, tap at the top of the screen.
You can also change Photographic Styles in Settings: go to Settings > Camera > Photographic Styles.