Create your first showcase in Apple Business
Overview
A showcase is a module on the place card that allows you to highlight new items, deals or sales, or other promotional content, and include a call to action for a customer to select. Showcases are dynamically presented on the place card, and they’re specific to a location and time period (for example, 30 days). You can create your own showcase or you can have a third-party partner create them for you.
A showcase can contain a headline, a body, an image, and a call-to-action (CTA) button. The showcase CTA button can also contain a link to promote a specific opportunity for your customers. The CTA button opens a registered experience on the place card. Some Actions are available only through the Business Connect API.
Note: Not all languages are supported for showcases. See Language list for showcases.
Showcase requirements
Showcases need to:
Adhere to the Photo and text standards and guidelines.
Be approved by Apple.
Showcase expirations
Showcases are designed to highlight something new related to each location for your brand to keep your customers coming back. Showcases can run for up to 365 days. The default is set for 90 days.
Schedule showcases for the future
You should plan showcases in advance, so customers always see something new each month. If you have more than one location, you can use the same showcase for each location, or a different one, depending on your brand strategy.
Important: Because Apple reviews each showcase, plan at least three calendar days before you want the showcase to go live. Editing a showcase while it’s in review may delay its approval.
Create your first showcase
In Apple Business, sign in with a user whose role has permissions to manage locations.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Locations.
Sort or search for the location where you want to create your first showcase, then select the location. See Sort or search for a location.
Select Showcases, then select Create.
Select Add a photo, adjust the size as necessary, enter alternative (alt) text, limited to 100 characters, then select Crop.
Alt text is for customers who may be unable to see the image.
Add the following:
Heading: The headline for your showcase (limited to 38 characters).
Body: A description of the offer or the event (limited to 100 characters).
Action: See Use Actions in your showcase.
Note: Your Actions may also appear as an option.
If necessary, select
next to Languages, then select a language and add header and body content for each language. Repeat this step for all languages you want to appear.The default language for a showcase is based on the location.
Add a start date and end date for this showcase.
Showcases can run for up to 365 days. The default is set for 90 days.
Select Send.
Your showcase is sent to Apple for review. The review process can take up to three calendar days.
Important: If any content is rejected by Apple for a single language, the entire showcase is rejected.