Inclusive representation
Remember that the people who use Apple products have a broad variety of life experiences, cultures, and backgrounds. When your content depicts people—real or fictional—make sure to represent the diversity of the world.
Use diverse names as examples.
Sometimes you may use names as examples. Include names that reflect a variety of ethnicities and genders.
Given name examples: Blair, Étienne, Guillermo, Lee, Mayuri, Priyanka, Shannon, Yen
Family name examples: Kawashima, Lai, McNeil, Melnykova, Salinas, Sears, Zhao
Also keep in mind that some cultures don’t use a Western-style name structure (given name followed by a family name). In addition, some cultures may use multiple family names. Try to reflect this diversity in your examples.
Avoid biases and stereotypes.
Bias is a tendency to think and behave in ways that are favorable (or unfavorable) to certain people or communities. Be aware of ways your content may unintentionally reinforce biases, and consciously work to avoid doing so. For example:
If your content uses text or imagery to depict people in certain occupations or settings, include a variety of ethnicities, genders, ages, body types, and abilities.
If your content mentions examples of holidays, foods, or sports, don’t just give examples from Western culture.
Avoid using examples that reflect primarily an affluent lifestyle.
A stereotype is a fixed belief about people or groups based on identifying characteristics, like gender, race, physical capability, or age. Avoid stereotypes in how people are presented in your content. For example, don’t only represent a family as a woman, a man, and their biological children; remember to include a variety of family types.