Glossary

Action Links

Links that allow direct customer experiences within your company’s website or app, or those of a trusted Third-Party Partner. These links, which you create using the Apple Business API, appear as optional buttons and links near the top of the Place Card.

brand

In a company, a unit that operates one or more locations under the same name. The company name and brand name may be the same or entirely different.

Branded Mail

Gives business owners the ability to add a brand logo and name to their business emails when using Apple Business Connect.

company

A legal entity with a D-U-N-S number that may own one or more brands, may own or rent one or more locations, and may employ people. A D-U-N-S number is required for registration and verification in order to obtain a Company ID.

company ID

A unique ID for your company that you use when working with Apple Business Connect.

cover photo

Along with a logo, together are called a Place Card header. It’s what customers see when they select a location in Maps and Apple Wallet.

domain

The base name for a website or the content after the @ symbol in an email address. For example in www.betterbag.com, the domain would be betterbag.com.

D-U-N-S number

D-U-N-S numbers are assigned to each company by Dun & Bradstreet (D&B) and are maintained in its database. For more information on how to obtain a D-U-N-S number for your company, see Welcome to D&B Support.

Government ID

a unique identifier assigned to company entities for tax purposes. It’s used by the government to track and manage tax-related activities. The specific name and format of the Government Issued ID can vary by country or region.

Insights

A way to see how customers are finding your brand’s location.

location

A physical place where a company conducts business with customers.

Partner Company ID

The ID of a Third-Party Partner that you delegate to manage your brands in Apple Business Connect.

photos

Photos used to promote your brands and locations.

Place Card

The card customers see when they select a location in Maps and Apple Wallet. The Place Card contains the logo and the cover photo.

Showcase

An item that gets created frequently, appearing just below the Place Card. A Showcase may offer special discounts, updated menus, or events.

Service account

A special type of account intended to represent a system that needs to authenticate and be authorized to access the API.

team

The users you’ve added to Apple Business Connect along with their role or roles. For example, a user on your team might edit brand and location information.

Third-Party Partner

A company that handles promoting other companies, such as a location listings agency.

Third-Party Partner account

An Apple Business Connect account for delivering location information, photos, or Actions on your own or on behalf of a brand.