Apple Business User Guide
- Welcome
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- Apply Blueprints
- Intro to Configurations
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- AirDrop configuration
- AirPlay configuration
- AirPrint configuration
- App Access configuration
- Apple Intelligence & Siri configuration
- Application Layer Firewall configuration
- Certificate configuration
- Content Caching configuration
- Custom configuration
- Data Management configuration
- Energy Saver configuration
- FileVault configuration
- Gatekeeper configuration
- iCloud configuration
- Lock Screen configuration
- Password and Screen Unlock configuration
- Software Update configuration
- VPN configuration
- Web Clip configuration
- Web Filter configuration
- Wi-Fi configuration
- Edit a configuration
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- Use the Asset Gallery
- Glossary
- Document revision history
- Copyright and trademarks

Set and adjust budgets in Apple Business
During campaign creation, you’ll choose a monthly budget maximum to indicate the maximum amount you want to spend on your campaign over the course of an average calendar month (calculated as 30.4 days). You can choose a suggested budget or enter a custom monthly amount. Your campaign continues to spend based on your monthly budget maximum unless you pause it and you can adjust your budget at any time.
Changing your monthly maximum budget resets the calculation for the calendar month and your new budget is prorated based on the number of days remaining in the month. After you enter a new amount, Apple calculates and displays your new maximum spend for the month.
Important: Increasing your monthly maximum budget takes effect immediately after you select Save, so make sure that the new maximum spend aligns with your budget.
Adjust your monthly budget maximum
In Apple Business, sign in with a user whose role is Organization Administrator or Ads Administrator.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Campaign.
Select Edit to view your current monthly budget maximum in the Budget row.
Enter a new amount.
Select Save.