Use Insights for multiple locations in Apple Business Connect
With Insights for multiple locations, downloadable reports help you gain a deeper understanding of how people find your business locations, and what they do after they find them. Insights data includes searches, views, and Actions associated with your business locations in Maps.
Insights availability
Insights data isn’t available for up to 1 hour after you verify your location or the business that owns it. After verification, data is available in both Coordinated Universal Time (UTC) and a location’s local time zone. Daily data is available 12 hours after midnight for the time zone selected. Insights reports (a collection of Insights data) are aggregated by day, week (Sunday to Saturday), month, and total intervals. Insights reports are available in the following breakdowns:
Report frequency | Data type |
---|---|
Week | Day and total |
Month | Day and total |
8 weeks | Day, week, and total |
12 months | Week, month, and total |
Up to five reports can be run simultaneously but only one business can be selected per report. You can also get up to 14 months of historical data for all your reports. Reports are available for businesses with 2,000 or fewer locations. For businesses that exceed that limit, see Request API Access.
Note: Usage metrics below a reporting threshold are represented as zero (to protect the identity of individual customers). Low usage is more accurately reported using longer aggregation periods, whose totals are more likely to exceed this threshold.
See how customers found your locations
The Searches and types of searches report shows how many times people found your locations, and how they found them.
Total search taps: View the number of taps on your locations in search results.
Search taps by type: See what customers searched for before tapping your locations.
Name or brand search: A customer searched directly for a business name or brand related to your locations.
Category search: A customer searched for a product, service, or business category related to your locations.
Other: A customer searched for places like cities or addresses as well as unclassifiable searches.
See how customers interacted with your locations
The Place Card views and actions report provides you with different ways to understand how customers are interacting with your locations’ Place Cards.
Place Card views: See the number of views of your location’s Place Card from customers tapping your locations in search results or on the Map, and referrals from Apple or third-party apps.
Action taps: See how many times customers completed the following types of Actions when viewing your listing.
Directions: A customer tapped to request directions to your location.
Website: A customer tapped on your website URL.
Call: A customer tapped on your phone number.
Share: A customer tapped on the Share button.
Business Actions: A customer tapped on a business Action (if present). Examples of business Actions include reserve, order, and view menu.
See Select an action button for more information on Actions.
Showcase: A customer tapped on your location’s Showcase (if present).
See Manage a Showcase.
View Insights for multiple locations
In Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list .
Do one of the following:
If you have just one location, select Info in the sidebar.
If you have more than one location, select the current location name in the upper left , then select another location.
If you have more than one business, select Businesses in the sidebar, select a business, then select the location you’d like to update from the list.
Search for a location, then select it from the list.
Select the company name in the sidebar, then select Reports.
If your company has more than one business, select the desired business from the list.
Select the date range to change the dates for your data, then select Save.
Select the desired reporting breakdown:
Select Searches and types of searches to see analytics based on search taps.
Select Place Card views and actions to see analytics based on taps from your Place Card.
Select between local time zone and UTC (the default is local time zone).
Select Download to download a comma-separated value (.csv) file.