Exclusions and restrictions
Sensitive topic exclusions
As part of our commitment to a brand safe environment, Apple News analyzes all content across sensitive topic areas. Apple’s robust Classification Engine analyzes articles, tags them with keywords, and assigns topics to each article based on contextual relevance. When an article is tagged with a sensitive topic, it’s removed from the pool of articles eligible for ad serving.
Publishers can choose to open up their ad inventory across 12 of the 16 sensitive topics by updating their Ad Settings in Workbench. In order to open up sensitive topic inventory for direct sold, house, or backfill ads, the publisher must de-select them in Ad Settings. Four topics are restricted from advertising, as noted below. Per Apple policy, ads cannot run in articles tagged as restricted content.
Note that any changes made in Ad Settings can take up to three weeks to be reflected in inventory forecasting. In order for backfill ads to run in sensitive content, reseller campaign opt-in is required and the publisher must have backfill ads in sensitive topics opened up. See Ad backfill settings.
Exclude ads from articles by category
There are two ways to exclude ads from displaying on your Apple News channel(s):
Exclude by Campaign categories: Within Ad settings on Workbench, you can select from a list of categories you don’t want to appear in your channel. For example, you can choose to exclude any automotive advertising in your channel. This exclusion option is only applicable for any backfill ads flowing through to your channel and only applies to the campaign category level. You can’t exclude specific advertisers.
Exclude by key-value pairs. See Exclude ads using key-value pairs.