Ad backfill settings
Backfill allows you to fill any unsold ad inventory in your channel or in your articles with ads placed by Apple. You’ll keep 70 percent of the revenue for all backfill ads served in your content. Backfill will be automatically turned on 48 hours after you’ve linked your channel to App Store Connect. See Administration and account linking.
Ad backfill options
Apple News+ publishers can select different backfill options for free users and Apple News+ subscribers. The following options are available for backfill:
Turn ad backfill on or off.
Turn pre-roll video backfill on or off.
Turn outstream video backfill on or off.
Note that if you want to maximize potential ad revenue, you shouldn’t exclude any ad types.
If you’d rather sell your own ads exclusively, turn off backfill on Workbench.
Ad backfill status
Backfill status for your channel is pending if either of the following is true:
It’s been less than 48 hours since you linked your channel to App Store Connect.
It’s been less than 48 hours since you added a new channel to App Store Connect.
Turn backfill on or off to update your status from pending. If unchanged, your backfill setting status automatically changes to On after 48 hours.
Ad backfill and content rating
All channels are categorized with one of the following content ratings: General, Mature, or Kids. All backfill ads are served within channels flagged as General. If your channel is flagged with a Mature content rating, you’ll only receive backfill ads that are deemed appropriate for a mature audience. If your channel is flagged with a Kids content rating, you’ll only receive backfill ads that are COPPA (Children’s Online Privacy Protection Act) compliant and deemed appropriate for Kids content.