Add Custom Action Links in Apple Business Connect
Actions appear at the top of a business’s Place Card and contain links that customers can use to order food, buy tickets, make a reservation, and more. These are known as Action Links. For more information, see Create Action Links.
Businesses can also create Custom Action Links. Custom Action Links appear on Place Cards by adding a direct link to your business’s website or preferred platform. Custom Action Links can be created in the Apple Business Connect portal and also using the Apple Business Connect API. These custom action links allow direct customer experiences within your business’s website. Maps users can then access them at the top of your Place Card by tapping the Primary Action button or the More (ellipsis) button. These buttons might have names such as “Order” or “Tickets.”
Before you begin
Before you create any custom action links, review the following requirements:
For customers to access Custom Action Links from your Place Card on iPhone and iPad, their devices require iOS 17.4 or iPadOS 17.4, or later.
The unique URL of a custom action link can’t appear in more than one action type.
The unique URL of a custom action link can’t be an exact match of a Third-Party Partner action link URL.
Small businesses require approval from Apple before a custom action link can appear for customers.
Category actions for custom action links
Each category has several action types and you can create custom action links for one or more of them. For example, if your main category is restaurant, you may want to add custom action links to some of the following action types:
Menu
Reserve
Waitlist
Pickup
Delivery
There may also be category action types that you don’t want to contain a custom action link.
About the Primary Action
The Primary Action appears as a button to the right of the business website button and to the left of the More (ellipsis) button. Before you add any custom action links, you can specify any action as the Primary Action. However, when you create your very first action that contains a custom action link, it automatically becomes your new Primary Action.
To view a task below, select the plus button 
next to its title.
Create a custom action link
You can create only one custom action link for each action type and that link must contain the path to a page on your website.
In Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Do one of the following:
If you have just one location, select Info
in the sidebar.If you have more than one location, select the current location name in the upper left
, then select another location.If you have more than one business, select Businesses
in the sidebar, select a business, then select the location you’d like to update from the list.Search for a location, then select it from the list.
Do one of the following:
Select
next to Actions, then select Add.Select Add an Action Link next to any active Actions.
Select the action from the Action menu, add your custom action link, then select Add.
Select Save.
If necessary, repeat this take to create additional custom action links for another action.
Review the Place Card preview to the right to ensure your Primary Action and other actions appear as you intended.
Select your primary action
In Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Do one of the following:
If you have just one location, select Info
in the sidebar.If you have more than one location, select the current location name in the upper left
, then select another location.If you have more than one business, select Businesses
in the sidebar, select a business, then select the location you’d like to update from the list.Search for a location, then select it from the list.
Select
next to Actions, then select Change Primary Action.Select the action from the Action menu you want to appear as your Primary Action, then select Change.
Select Save.
Review the Place Card preview to the right to ensure your Primary Action appears as you intended.
Remove a custom action link
When a custom action link is removed, the link is removed from the Place Card and the sort order of any remaining Third-Party Partner action links revert to the Apple Maps default sort order.
In Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Do one of the following:
If you have just one location, select Info
in the sidebar.If you have more than one location, select the current location name in the upper left
, then select another location.If you have more than one business, select Businesses
in the sidebar, select a business, then select the location you’d like to update from the list.Search for a location, then select it from the list.
Select
next to Actions.Locate your custom action link, then select Edit.
Select Remove Action Link, then select Remove.
Select Save.