
Web Clips MDM payload settings for Apple devices
You can add Web Clips to the Home Screen for users of an iPhone, iPad, Shared iPad, or Mac enrolled in a mobile device management (MDM) solution. Use the Web Clips payload to add Web Clips to the Home Screen of the user’s device. Web Clips provide fast access to favorite webpages or links. For example, add a Web Clip with a phone number (using the format tel://18006947466) to provide a quick way to dial your support desk, or add the online version of the iPhone User Guide to the Home Screen by specifying the URL https://support.apple.com/guide/iphone/.
If you manage the Safari app, you must do the following:
If Safari is hidden but not restricted, Safari opens the URL in the Web Clip, and the user can open additional tabs.
If Safari is hidden and restricted, you must have the Web Clip open in full screen mode. Because Safari is restricted, the user can’t open additional tabs.
The Web Clips payload supports the following. For more information, see Payload information.
Supported payload identifier: com.apple.webClip.managed
Supported operating systems and channels: iOS, iPadOS, Shared iPad user, macOS user.
Supported enrollment methods: User Enrollment, Device Enrollment, Automated Device Enrollment.
Duplicates allowed: True—more than one Web Clip payload can be delivered to a user or device.
You can use the settings in the table below with the Web Clip payload.
Setting | Description | Required | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Label | The name of the Web Clip | Yes | |||||||||
URL | The URL that’s displayed when users open the Web Clip. | Yes | |||||||||
Is removable (iOS, iPadOS) | Specify whether the Web Clip can be removed by users. If users are prevented from removing the Web Clip, the only way to remove it is to remove the configuration profile that installed it. | No | |||||||||
Icon | Add a custom icon, select a graphics file in GIF, JPEG, or PNG format. For best results, provide a square image that’s no larger than 400 x 400 pixels and less than 1 MB when uncompressed. The graphics file is automatically scaled and cropped to fit, if necessary, and converted to PNG format. Web clip icons are 144 x 144 pixels for iPad with a Retina display, and 114 x 114 pixels for iPhone. | No | |||||||||
Precomposed icon (iOS, iPadOS) | Prevent the iOS and iPadOS device from adding a shine to the image. | No | |||||||||
Full screen (iOS, iPadOS) | Open the URL as a web app without a browser (there’s no URL or search bar, and no bookmarks). | No |
Note: Each MDM vendor implements these settings differently. To learn how Web Clip MDM payload settings are applied to your devices and users, consult your MDM vendor’s documentation.