Testing third-party ad tags
For ads running on Apple News using any third-party ad tags, we recommend testing ads with Workbench Ad Tester. Workbench Ad Tester doesn’t require direct Workbench access. It can be shared with creative partners to encourage independent testing of ads intended for Apple News. Follow the instructions below to begin testing your ad tags.
Note that complex ad tags may not load in Workbench Ad Tester. For assistance, contact your third-party tag provider.
iOS profile for Workbench Ad Tester
To use Workbench Ad Tester with devices running iOS 12.2 or later, a special iOS profile must first be installed on the testing device.
On Workbench, click Account under your user name.
On the Account Management Page, select iOS Profile Management tab.
Click Send Profile and enter the information on screen.
Once you click Send, an email will be sent with instructions to download the profile.
Open the email on an iOS device running iOS 11.4 or later and follow the instructions to install the necessary iOS profile.
Using Workbench Ad Tester
Open Workbench Ad Tester on your desktop Safari browser.
Select an ad format.
Select a device for testing.
Paste the third-party ad tag into the open field.
Click Submit to generate a QR code.
Scan the QR code using the Camera app on an iOS device running iOS 12.2 or later.
Note that the Workbench Ad Tester QR code may not generate if your ad tag exceeds 4,000 characters. This is only a limitation on the generation of the QR code for testing. There is no limitation of character count for ad tags when used to create ads on Workbench.