Administration and account linking
A Workbench Administrator is responsible for managing user access for the organization. Each organization must designate a Workbench Administrator to set up an Apple Developer account and an App Store Connect account, and then link to Apple News.
Apple Developer Account: An active Apple Developer Program membership is required to enable advertising on Apple News. Go to Apple Developer Program to set up an account, click the Enroll link.
App Store Connect Account: Once enrolled in the Apple Developer Program, you’ll gain access to an App Store Connect account. This will provide you with tools to manage agreements, tax, banking information, and sales reports. If your organization has a designated Team Agent with membership to the Apple Developer Program, the Team Agent can grant you access to App Store Connect.