Glossary

Actions

Links that allow direct customer experiences within your organization’s website or app, or those of a trusted third-party partner. These links, which you create using the Apple Business API, appear as optional buttons and links near the top of the place card.

Apple Account

A personal account people use to access Apple services like the App Store, iCloud, iMessage, FaceTime, the Apple Online Store, and more. It includes the information necessary to sign in, as well as all the contact, payment, and security details that Apple services require. (A personal Apple Account is also known as an unmanagedApple Account.) See also Managed Apple Account.

Apple Customer Number

The account number (or numbers) that Apple assigns to your organization to purchase Apple hardware or software. It’s required to verify your organization’s eligibility for certain programs. If you don’t know the numbers, contact your purchasing agent, finance department, or Apple account team. This number isn’t the same as your GSX account number. When entering your Apple Customer Number, omit any leading zeros.

Apple School Manager

A simple, web-based portal for IT administrators that provides a fast, streamlined way for you to deploy Apple devices that your organization purchases directly from Apple, or from a participating Apple Authorized Reseller or cellular carrier. You can automatically enroll devices in your device management service without having to physically touch or prepare the devices before users receive them.

authentication

Retrieving a credential from an authority after providing an assertion that proves your identity.

authorization

Retrieving a token from an authority after authentication is done by providing an assertion that proves your identity.

backup

A copy of important data that includes information, such as the layout of the Home Screen, app data (such as Safari bookmarks and Calendar events), anything you can set in Settings on the device (including restrictions, certificates, and some account types), contacts, and the Camera Roll (but not photo albums). Backups don’t include apps or media that you might usually sync using the Finder or by storing in iCloud or iCloud Drive. A backup of an unsupervised device is identical to and interchangeable with a Finder backup, and you can restore it only to an unsupervised device. Similarly, you can restore the backup of a supervised device only to another supervised device.

bootstrap token

A device management-based feature that automatically provides a secure token on all mobile accounts. Specifically, a bootstrap token helps with granting a secure token to both mobile accounts and to the optional device enrollment-created administrator account (“managed administrator”). In macOS 11 or later, the bootstrap token can grant a secure token to any user logging in to a Mac computer, including local user accounts.

configuration profile

An XML file (ending in .mobileconfig) that consists of payloads that load settings and authorization information onto Apple devices. Configuration profiles automate the configuration of settings, accounts, restrictions, and credentials. A device management service can create these files, or you can create them manually or with Apple Configurator for Mac.

device management service

A service that lets an organization securely and remotely configure devices by sending configurations, profiles, and commands to the device, whether the user owns the device or the organization owns it. Capabilities include updating software and device settings, monitoring compliance with organizational policies, and remotely wiping or locking devices. Users can enroll their own devices in a device management service, and organizations can automatically enroll organization-owned devices using Apple Business.

brand

In an organization, a unit that operates one or more locations under the same name. The organization name and brand name may be the same or entirely different.

Branded Mail

Gives business owners the ability to add a brand logo and name to their business emails when using Apple Business.

cover photo

Along with a logo, together are called a place card header. It’s what customers see when they select a location in Maps and Apple Wallet.

domain

The base name for a website or the content after the @ symbol in an email address. For example in www.melardclothing.com, the domain would be melardclothing.com.

D-U-N-S number

A nine-digit identifier that Dun & Bradstreet (D&B) assigns to each business in its database. Apple cross-checks program enrollees with the D&B database. For more information on how to obtain a D-U-N-S number for your business, see Welcome to D&B Support.

duplicates

In device management, two or more identical payloads. For example, a Certificates payload often involves more than one certificate, and a VPN payload may involve more than one VPN setting. Two or more specific payloads can’t be active for a device or user; the payload needs to be single.

enrollment methods

The three main methods of device enrollment in a device management service: User Enrollment, Device Enrollment, and Automated Device Enrollment.

eSIM (embedded-SIM)

A software-based SIM in Apple Watch Series 3 or later; in iPhone XR, iPhone XS, iPhone XS Max, or later; and in every iPad released since the third-generation iPad Pro.

federated authentication

The process of using an account’s user name and password from an identity provider (IdP) and allowing use of the same user name and password in other systems.

Business ID

A unique identifier assigned to organization entities for tax purposes. It’s used by the government to track and manage tax-related activities. The specific name and format of the Government Issued ID can vary by country or region.

identity

You can freely distribute certificates, but you need to keep identities secure. You use the freely distributed certificate and its public key for encryption processes that you can only decrypt with the matching private key. The system stores the private key part of an identity in a PKCS12 (.p12) file that it encrypts with another key that requires a passphrase.

identity federation

The establishment of trust between identity providers (IdPs) across security domains.

Insights

A way to see how customers are finding your brand’s location.

location

A physical place where an organization conducts business with customers.

Managed Apple Account

An account that a business or educational institution creates, owns, and manages to allow users to access Apple services. These are separate from unmanaged Apple Accounts users create for themselves. (An unmanaged Apple Account is also known as a personalApple Account.) See also Apple Account.

Merchant ID

A unique ID defined by your payment service provider for use with Tap to Pay on iPhone.

organization

A legal entity with a D-U-N-S number that may own one or more brands, may own or rent one or more locations, and may employ people.

organization ID

An Organization ID is your unique identifier in Apple Business. When you give a participating Apple Authorized Reseller or an authorized cellular carrier your Organization ID (and you add that reseller’s Reseller Number to your account profile), you authorize that reseller to submit devices you purchased through them to Apple so their serial numbers appear in Apple Business. The Organization ID can also be used with app developers so they can distribute Custom Apps specific to your organization. See also Reseller Number.

payload

At least one managed setting. Some settings, such as LDAP, can have more than one payload. Use payloads to administer increased network security, user authentication, Wi-Fi authentication, VPN policy settings, mail settings, and more. See also settings.

photos

Photos used to promote your brands and locations.

place card

The card customers see when they select a location in Maps and Apple Wallet. The place card contains the logo and the cover photo.

Reseller Number

A Reseller Number is a unique identifier for each Apple Authorized Reseller or authorized cellular carrier who participates in Apple Business. When you add a participating Apple Authorized Reseller’s or carrier’s Reseller Number to your organization—and you give that reseller your Organization ID—you authorize that reseller to submit devices you purchased through them to Apple so their serial numbers appear in Apple Business. See also organization ID.

settings

In the context of device management, unique identifiers apply to specific apps, features, or connectivity functions, such as Exchange, passcodes, VPN, Wi-Fi, proxies, and so forth. For example, the name of a Wi-Fi network or information about how to authenticate to an Exchange server might be a setting. After entering settings for a given app, feature, or connectivity function, they become a payload. See also payload.

Shared iPad

Lets multiple users use the same iPad in an organization.

showcase

An item that gets created frequently, appearing just below the place card. A showcase may offer special discounts, updated menus, or events.

Single Sign-on

A process in which a user provides authentication and authorization information once and receives a ticket to access resources for as long as the ticket is valid (usually 10 hours).

supplier

The entity you purchase eligible devices from. If you purchase the device directly from Apple using a purchase order (PO), then you enter your Apple Customer Number as your supplier using the Apple (Direct) option. If you purchase your device through a participating Apple Authorized Reseller or cellular carrier, then you add them as a supplier to your account by entering their Reseller Number using the Reseller option. You add each supplier to your account only once. See also Reseller Number.

Tap to Pay on iPhone

Lets you accept contactless payments, right on iPhone—without any extra terminals or hardware.

third-party partner

An organization that handles promoting other organizations, such as a location listings agency.

third-party partner Organization ID

The ID of a third-party partner that you delegate to manage your brands in Apple Business.

third-party partner account

An Apple Business account for delivering location information, photos, or Actions on your own or on behalf of a brand.