Sign up for Apple Business
Overview
You can create your organization in minutes. After Apple verifies your organization, you can unlock all Apple Business features.
After you sign up, Apple recommends verifying your organization as soon as possible to avoid your organization’s data from being deleted. Verification can take multiple business days depending on application volume and, if necessary, whether Apple can reach your provided contact. If your organization isn’t approved during the verification window, your organization, data, and Managed Apple Accounts—will be deleted.
User types and getting started
Apple Business can be used by two main entity types:
Organization: Owners of an organization, where you directly manage employees, devices you own and employee-owned devices used for work. You may also manage how your businesses and brands appear to customers.
Third-party partner or agency: Data providers or data managers who work on behalf of companies or organizations on how businesses and brands appear to customers.
Note: If your company or organization has multiple brands with multiple locations in different countries or regions, and you might already be using a listings management agency, these are called third-party partners in Apple Business. You can send your third-party partner the following link: Register your third-party partner or agency. That way they can sign up for an Apple Business account, get verified, and begin to manage promotion of your brands in Apple Business.
Existing organizations
Organizations that have existing accounts in the following can sign in from an existing organization:
Apple Business Manager
Apple Business Essentials
Apple Business Connect organizations that use a Managed Apple Account
Apple Business Connect organizations that use a personal Apple Account can sign in with a personal Apple Account.
Approved third-party partners that use Apple Business Connect
Note: When you sign in to Apple Business for the first time with an Apple Business Manager or Apple Business Connect account, you move your organization to Apple Business. You will no longer be able to sign in to Apple Business Manager or Apple Business Connect.
Create a new organization
Before you sign up, make sure your email address isn’t from a domain that another Apple School Manager or Apple Business organization has already verified.
For example, if another organization has verified melardclothing.com, the initial Organization Administrator user account for your organization can’t contain melardclothing.com. See What are domain conflicts?.
Important: After you sign up, you have 60 days to verify your organization. See Verify your organization.
Go to https://business.apple.com/.
Select Sign up now.
Enter and review the following organization information:
The name of your organization.
Note: This name may change when you verify your organization.
Select whether you want to receive emails about Apple Business news, updates, and promotions.
The website URL.
Note: This is an optional field, but providing it can expedite your organization’s verification process.
The location and address of the organization.
Important: Don’t select the checkbox for an agency (for example, and ad agency) that manages data. This is for third-party partners who manage brands for other organizations. If you’re a third-party partner, see Create your third-party partner account.
Select Next.
Enter the following:
First and last name of the individual enrolling on behalf of the organization.
Note: This needs to be a legal, human name. First and last names such as “IT Coordinator” or “Apple Deployment” are returned to you to correct the information.
The country or region.
Create and confirm a password for your new account, select a region code, enter your phone number, and choose whether you want verification codes sent to your phone number using SMS or a phone call.
Enter the characters shown on the screen or select Vision Impaired.
Select Next.
Enter the verification code sent to your email address, then select Next.
Enter the verification code sent to your phone number, then select Next.
Review the Apple Business Terms and Conditions, then select Agree.
Choose one of the following:
Decide which Apple Business features you want to know more about and enter the number of employees in your organization, then select Done.
Select Skip.
Sign in from an existing organization
Organizations that have existing accounts in the following can sign in and move to Apple Business:
Apple Business Manager
Apple Business Essentials
Apple Business Connect organizations that use Managed Apple Accounts
Approved third-party partners that use Apple Business Connect
Note: When you sign in to Apple Business for the first time with an Apple Business Manager or Apple Business Connect account, you move your organization to Apple Business. You will no longer be able to sign in to Apple Business Manager or Apple Business Connect.
Go to https://business.apple.com/.
Sign in with a user who has the role of Administrator in Apple Business Manager.
When you sign in to Apple Business, your user now has the role of Organization Administrator in Apple Business.
If necessary, enter the verification code.
Review the Apple Business Terms and Conditions, then select Agree.
Select Continue.
Use your personal Apple Account from Apple Business Connect to sign in
You can sign in to Apple Business with your personal Apple Account you used for Apple Business Connect. If you have more than one organization, you can select the initial organization you want to appear. After you agree to the terms and conditions, you can view all your additional organizations.
CAUTION: When you sign in to Apple Business for the first time with an Apple Business Manager or Apple Business Connect account, you move your organization to Apple Business. You will no longer be able to sign in to Apple Business Manager or Apple Business Connect.
Go to https://business.apple.com/.
Sign in with the personal Apple Account who has the role of Administrator in Apple Business Connect.
Choose one of the following:
Create an Apple Account for Work: This creates a new Managed Apple Account, which allows you to use the full feature set of Apple Business. See Switch to a Managed Apple Account to complete sign-in process.
Continue using [your personal Apple Account]: You can continue with your personal Apple Account, but you can use only brand and location management features of Apple Business. See Keep your personal Apple Account to complete sign-in process.
If necessary, enter the verification code.
If you have more than one organization, choose one from the list, then select Next.
Review the Apple Business Terms and Conditions, then select Agree.
Select Continue.
If you had more than one organization, select the name of your organization to view or switch to one of your other organizations (now called organizational units).
Switch to a Managed Apple Account
Choose Create an Apple Account for Work, then select Next.
Choose one of the following:
Use a different email, then enter the new email address.
Use the email address suggested by Apple Business.
Select Next.
Enter the verification code sent to your email address, then select Next.
Enter the verification code sent to your phone number, then select Next.
Review the Apple Business Terms and Conditions, then select Agree.
Choose one of the following:
Decide which Apple Business features you want to know more about and enter the number of employees in your organization, then select Done.
Select Skip.
Keep your personal Apple Account
Choose Continue using [your personal Apple Account], then select Next.
Review the Apple Business Terms and Conditions, then select Agree.
Choose one of the following:
Decide which Apple Business features you want to know more about and enter the number of employees in your organization, then select Done.
Select Skip.
Verify your organization
Whether you are an organization or a third-party partner organization or agency, you have 60 days to verify your organization with Apple. This requires two methods of verification and can take up to five business days.
In Apple Business, sign in with a user whose role has permissions to submit information to verify the organization.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Settings > Organization.
Select Verify Now.
Choose your first verification method:
Business ID: A D-U-N-S Number or Employer Identification Number (EIN). See Business ID types accepted.
Domain Validation: Add a TXT record to your DNS server. See Add and verify a domain.
App Store Connect (Not available to third-party partners or agencies): Select the app associated with your organization.
Upload one of the following official documents:
Business license
Sales tax permit
Food, health or alcohol permit
Lease or property agreement
Utility bill
Other
Repeat the process with another verification method.
Select Send for Review.