Use Insights for multiple locations in Apple Business Connect
With Insights for locations, downloadable reports help you gain a deeper understanding of how people find your brand’s locations, and what they do after they find them. Insights data includes searches, views, and Actions associated with your brand’s locations in Maps.
Insights availability
Insights data isn’t available for up to 1 hour after you verify your location or the brand that owns it. After verification, data is available in both Coordinated Universal Time (UTC) and a location’s local time zone. Insights reports (a collection of Insights data) are aggregated by day, week (Sunday to Saturday), month, and total intervals. Insights reports are available in the following breakdowns:
Report frequency | Data type |
|---|---|
Week | Day and total |
Month | Day and total |
8 weeks | Day, week, and total |
12 months | Week, month, and total |
Up to five reports can be run simultaneously but only one brand can be selected per report. You can also get up to 14 months of historical data for all your reports. Reports are available for brands with 2,000 or fewer locations. For brands that exceed that limit, see Request API Access.
Note: Usage metrics below a reporting threshold are represented as zero (to protect the identity of individual customers). Low usage is more accurately reported using longer aggregation periods, whose totals are more likely to exceed this threshold.
See how customers found your locations
The Searches and types of searches report shows how many times people found your locations, and how they found them.
Total search taps: View the number of taps on your locations in search results.
Search taps by type: See what customers searched for before tapping your locations.
Name or brand search: A customer searched directly for a brand name or brand related to your locations.
Category search: A customer searched for a product, service, or category related to your locations.
Other: A customer searched for places like cities or addresses as well as unclassifiable searches.
See how customers interacted with your locations
The Place Card views and actions report provides you with different ways to understand how customers are interacting with your locations’ Place Cards.
Place Card views: See the number of views of your location’s Place Card from customers tapping your locations in search results or on the Map, and referrals from Apple or third-party apps.
Action taps: See how many times customers completed the following types of Actions when viewing your listing.
Directions: A customer tapped to request directions to your location.
Website: A customer tapped on your website URL.
Call: A customer tapped on your phone number.
Share: A customer tapped on the Share button.
Brand Actions: A customer tapped on a brand Action (if present). Examples of brand Actions include reserve, order, and view menu.
See Select an action button for more information on Actions.
Showcase: A customer tapped on your location’s Showcase (if present).
View Insights for multiple locations
If you’re not already signed in to Apple Business Connect, sign in with a user that has the role of Administrator.
If you’re the administrator for more than one company, select the appropriate company from the Company list
.Select Reports.
If your company has more than one brand, select the desired brand from the list.
Select the date range
to change the dates for your data, then select Save.Select the desired reporting breakdown:
Select Searches and types of searches to see analytics based on search taps.
Select Place Card views and actions to see analytics based on taps from your Place Card.
Select between local time zone and UTC (the default is local time zone).
Select Download
to download a comma-separated value (.csv) file.