Watch shows and movies in the Apple TV app on iPhone
Play shows and movies from the Apple TV app on iPhone. Purchases, rentals, Apple TV+, and Apple TV channels play in the Apple TV app, while content from other providers plays in their video app.
Buy, rent, stream, or download shows and movies
Tap an item to see its details.
Choose any of the following options (not all options are available for all titles):
Watch Apple TV+ or Apple TV channels: Tap Play. If you’re not a current subscriber, tap Try It Free (available for eligible Apple ID accounts) or Subscribe.
Watch with the suggested video app: Tap Open In.
Choose a different video app: If the title is available from multiple providers, scroll down to How To Watch, then choose a provider.
Buy or rent: Tap Buy or Rent, then complete the payment.
When you rent a movie, you have 30 days to start watching it. After you start watching the movie, you can play it as many times as you want for 48 hours, after which the rental period ends. When the rental period ends, the movie is deleted.
Download: Tap . You can find the download in Library and watch it even when iPhone isn’t connected to the Internet.
Note: The availability of Apple Media Services varies by country or region. See the Apple Support article Availability of Apple Media Services.
Control playback in the Apple TV app
During playback, tap the screen to show the controls.
Skip backward 15 seconds; touch and hold to rewind
Skip forward 15 seconds; touch and hold to fast-forward
Change the aspect ratio; if you don’t see the scaling control, the video already fits the screen perfectly
Display subtitles and closed captions (if available)
Change the Apple TV app settings
Go to Settings > TV.
Do any of the following:
Limit playback to Wi-Fi connections: Tap iTunes Videos, then turn off Use Cellular Data for Playback.
Choose the video quality: Tap iTunes Videos. Below Playback Quality, tap Wi-Fi or Cellular, then choose Best Available or Good.
High-quality playback requires a faster Internet connection and uses more data.
Update your recommendations and Up Next queue based on what you watch on your iPhone: Turn on Use Play History.
What you watch on your iPhone affects your personalized recommendations and Up Next on all your devices where you’re signed in with your Apple ID.
Remove a download
Tap Library, then tap Downloaded.
Swipe left on the item you want to remove, then tap Delete.
Removing an item from iPhone doesn’t delete it from your purchases in iCloud. You can download the item to iPhone again later.