About iTunes Plus

Learn more about iTunes Plus, the high-quality format of songs and music videos available through the iTunes Store.

iTunes Plus refers to songs and music videos that are high quality AAC audio encodings (256 kbps—twice the quality of protected music purchases that were sold in the iTunes Store until 2009) that don’t have digital rights management (DRM). All iTunes Store music and music videos for sale now are in iTunes Plus format.

You can burn iTunes Plus songs to CD as many times as you want, and sync iTunes Plus songs and videos to any AAC-enabled device (such as iPhone, iPad, iPod, or Apple TV) and play them on any computers you own.

There is no change in video quality for iTunes Plus music videos. iTunes Plus means that the music videos are offered DRM-free and with our highest-quality audio within the video.

Complete My Album

If you've purchased a single at 128 kbps with DRM and want the iTunes Plus version of the remaining tracks, use Complete My Album. The Complete My Album offer will deliver the remaining tracks in iTunes Plus.

Some DRM tracks can be upgraded to iTunes Plus

In some cases, if you previously bought DRM music from the iTunes Store, you can get the higher quality and DRM-free version of your songs if you have a subscription to iTunes Match. The tracks must show as Matched or Purchased in the iCloud Status column in your iTunes library. That same album or song also must still be available in the iTunes Store.

To upgrade your music, follow the steps below on your computer:

  1. Open iTunes.
  2. If you're not already, sign in with your Apple ID and password.
  3. In My Music, click the song you want to upgrade.
  4. Press the delete key on your keyboard.
  5. In the message that appears, click Move to Trash.
  6. Click iTunes Store.
  7. Under Music Quick Links on the right-hand side of the iTunes window, click Purchased.
  8. Click Music.
  9. Locate the song you want to upgrade.
  10. Click the iCloud Download icon in the upper-right hand corner of the song to download the new version.

Your upgraded iTunes Plus music will replace the original purchases in your library. When you download the iTunes Plus version, you'll see an option to delete the original files or move them to your desktop.

Learn more

Some features or services are not available in some iTunes Store countries. Learn more about what's available in your country.

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