Add a brand in Apple Business
Adding a brand lets customers find it in Maps, Apple Wallet, Siri, and more. Before you begin, review Brand identity attributes.
Add a single brand to a single organization
In Apple Business, sign in with a user whose role has permissions to manage brand profiles.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Brand Profiles.
Select Add a Brand, choose Add single brand, then select Next.
Enter the brand name.
Select your country or region.
Select the primary category. See About categories.
Add the brand website.
Select whether this brand is owned or franchised, then select Next.
Decide whether to add your brand logo.
If you do want to add your brand logo, select Add, locate and add your logo. Use the Square and Circle buttons to preview how your image is cropped on your showcase in Maps and Apple Wallet. One crop is applied to both locations and your logo displays as a square in most Apple features.
For logo guidelines, see Brand logo requirements.
If you don’t want to add your brand logo, select Next. You can always add it later.
If you added a logo, select Next.
Determine whether you’ve verified your organization.
If you’ve already verified your organization and are using a new brand or logo, you need to have them approved by Apple. Select “Send for Review” to send your brand information to Apple for verification, then select Done.
If you haven’t verified your organization, continue to the next step.
Add your business ID, select your verification type, then enter the value associated with that type. See Business ID types accepted.
Complete the task to Verify your organization.
Add multiple brands to your organization
In Apple Business, sign in with a user whose role has permissions to manage brand profiles.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Brands > Brand Profiles.
Select Add, select Add multiple brands, then select Next.
Search for your brand.
Search for your brand or brands, select them from the list.
If you can’t locate them, select Add your brand
, then add it. You need to add the brand name, select the country or region where the brand is located, primary category, and add the website.If the brand in the list is managed by another organization, you can ask to join the team. Select “ask to join the team,” enter an optional message, select Send, then select Done.
If the organization was sold and you’re the rightful owner of the brand, continue to step 10.
Select whether this brand is owned or franchised, then select Next.
If this is a new brand, do one of the following:
If you do want to add your brand logo, select Add, locate and add your logo. Use the Square and Circle buttons to preview how your image is cropped on your showcase in Maps and Apple Wallet. One crop is applied to both locations and your logo displays as a square in most Apple features.
For logo guidelines, see Brand logo requirements.
If you don’t want to add your brand logo, select Next. You can always add it later.
If you added a logo, select Next.
Determine whether you’ve verified your organization.
If you’ve already verified your organization and are using a new brand or logo, you need to have them approved by Apple. Select “Send for Review” to send your brand information to Apple for verification.
If you haven’t verified your organization, continue to the next step.
Add your business ID, select your verification type, then enter the value associated with that type. See Business ID types accepted.
Complete the task to Verify your organization.