Use Insights location reports for multiple locations in Apple Business
With location reports, downloadable reports help you gain a deeper understanding of how people find your brand’s locations, and what they do after they find them. Location reports include searches, views, and Actions associated with your brand’s locations in Maps.
Location reports availability
Location reports data isn’t available for up to one hour after you verify your location or the brand that owns it. After verification, data is available in both Coordinated Universal Time (UTC) and a location’s local time zone. Location reports are aggregated by day, week (Sunday to Saturday), month, and total intervals and are available in the following breakdowns:
Report frequency | Data type |
|---|---|
Week | Day and total |
Month | Day and total |
8 weeks | Day, week, and total |
12 months | Week, month, and total |
Up to five reports can be run simultaneously but only one brand can be selected per report. You can also get up to 14 months of historical data for all your reports. Reports are available for brands with 2,000 or fewer locations.
Note: Usage metrics below a reporting threshold are represented as zero (to protect the identity of individual customers). Low usage is more accurately reported using longer aggregation periods, whose totals are more likely to exceed this threshold.
See how customers found your locations
The Searches and types of searches report shows how many times people found your locations, and how they found them.
Total search taps: View the number of taps on your locations in search results.
Search taps by type: See what customers searched for before tapping your locations.
Name or brand search: A customer searched directly for a brand name or brand related to your locations.
Category search: A customer searched for a product, service, or category related to your locations.
Other: A customer searched for places like cities or addresses as well as unclassifiable searches.
See how customers interacted with your locations
The place card views and Actions report provides you with different ways to understand how customers are interacting with your locations’ place cards.
Place card views: See the number of views of your location’s place card from customers tapping your locations in search results or on the Map, and referrals from Apple or third-party apps.
Action taps: See how many times customers completed the following types of Actions when viewing your listing.
Directions: A customer tapped to request directions to your location.
Website: A customer tapped on your website URL.
Call: A customer tapped on your phone number.
Share: A customer tapped on the Share button.
Brand Actions: A customer tapped on a brand Action (if present). Examples of brand Actions include reserve, order, and view menu.
See Select an Action button for more information on Actions.
Showcase: A customer tapped on your location’s showcase (if present).
View location reports for multiple locations
In Apple Business, sign in with a user whose role has permissions to view locations and insights.
To view roles and permissions, see Intro to roles and permissions.
In your browser, choose Settings > Location Reports.
Choose the business, then choose the date range.
Choose any of the following:
The date range to change the dates for your data, then select Save.
The breakdown: Total, Daily, Weekly, or Monthly.
Whether to include any metrics:
Searches and types of searches: To see analytics based on search taps.
Place card views and Actions: To see analytics based on taps from your place card.
Choose between local time zone and UTC (the default is local time zone).
Select Download to download a comma-separated value (
.csv) file, then locate the file in the folder used by your web browser to download files.