Photo and text standards and guidelines for Apple Business Connect
Photos help customers see what’s special about your business, so it’s important to give your customers the best experience possible. Before you add photos to Apple Business Connect, be sure you follow these photo and text standards and guidelines.
Apple reviews all photos before you can use them, and the review process can take up to 3 business days. These guidelines help ensure that photos you want to use are confirmed quickly. While they are in review, you can still add them to your Place Card or to a Showcase.
Note: There is a 100-photo limit for each company, which includes all businesses associated with the company.
Logo information
The logo file format can be HEIC, JPEG, or PNG.
Your logo should show an easily recognizable graphic element or illustration that identifies your business. This is a small space, so keep legibility in mind.
Important: For locations associated with an Enterprise company, unique logos don’t appear in Apple Maps.
Minimum size (in pixels) | Maximum size (in pixels) | Aspect ratio |
|---|---|---|
1024 x 1024 | 4864 x 4864 | 1:1 |
Photo information
The photo file format can be HEIC, JPEG, or PNG.
A file’s name can contain spaces. It’s a good idea to consider how you name the photos. For example, if you have multiple locations for your business, make sure each file’s name can be easily identified for each location you have.
Photo and image type | Minimum size (in pixels) | Maximum size (in pixels) | Aspect ratio | Suggestion | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Cover photo | 1600 x 1040 | 4864 x 4864 | Center crop of 2.5:1 (for display in Maps) 1.5:1 (for display in Apple Wallet) | This should be a single photo that has no edits, promotional text, watermarks, or clip art. | |||||||
Location photos | 720 x 960 | 4864 x 4864 |
| These should be specific to a single location and help instruct the customer about what to expect at this location, which could include exterior views, services or products provided, ambiance, and so on. | |||||||
Showcase photos | 492 x 492 | 4864 x 4864 | 1:1 | These shouldn’t contain text and should correspond to the title and body text of the Showcase content. | |||||||
Photo quality
To make sure your photos are of high quality, follow these guidelines:
The photo is relevant to your location and clearly distinguishable that it is of your location.
Items in the photo are well lit.
Photos aren’t deliberately blurry; however, it’s OK for one item in a photo to be the focus of the photo and for content in the photo’s background to be out of focus.
Photos aren’t text-heavy or just screenshots.
Photos aren’t obviously modified through use of filters, overlays, collages, or other edits.
Photos don’t have a date or time stamp.
Photos aren’t emoji, clip art, illustrations, or stock photos.
Photos can’t contain watermarks.
Photos can’t contain vulgar, profane, or hateful content or promote any illegal, fraudulent, or manipulative activity.
Photos can’t content that’s inappropriate—that is, violent or harmful, containing blood, weapons, drugs or drug paraphernalia, nudity, sexual content, or pornography.
Photo permissions
Photos are related to your company and must contain information about only the locations you own or have permission to manage. The following permission requirements must be met before an image can be used on Apple Business Connect:
Your company owns the photos or has the rights to upload them to Apple Business Connect and allows Apple to use them and share them.
You have permission from every person in the photos to include them.
Photos don’t contain trademark or otherwise violate any third-party intellectual property rights.
Photos don’t otherwise violate Apple’s Terms of Service.
Photo safety
Photos must be safe for customers and must not contain:
Child endangerment
Sexualization of minors
Harassing or threatening content
Content promoting self-harm
Content that would be doxing or contain personally identifiable information
Content related to extreme organizations or individuals
Photo authenticity
Photos must not contain:
Spam
Any AI-generated content
Deceptive representation, language, or characters
Conspiratorial content or misinformation
Off-platforming
Photos, text, and objectionable content and behavior
Photos and text must not contain:
Hate or coded hate speech
Racist, misogynistic, derogatory, or discriminatory language
Sexually explicit content or sexual solicitation
Inappropriate emoji
Content promoting the sale of illicit or regulated goods and services
Photo status
When you upload photos, Apple reviews them to make sure they meet the Apple photo and text standards and guidelines. You’re notified if photos you upload don’t meet these requirements.
