Brand safety and privacy
Advertisers can reach Apple News readers through brand safe content, while respecting user privacy and trust. Apple’s policies, processes, and technologies are designed to protect the interests of our customers.
Apple News brand safety and privacy delivers all of the following:
Personal privacy—Customer privacy is upheld with strict guidelines and policies. Apple doesn’t collect, track, or share personally identifiable information, and never shares individual data with third parties.
Clear ad indicators—Each advertisement is marked with an “Ad” indicator making it easy to identify. When tapped, an ad provides simple disclosure, allowing the customer to see the data behind any ad that’s served to them.
Customer control—Users may turn off Personalized Ads on their devices any time to stop receiving targeted ads on Apple News and Stocks. Ads will still be served to these users but may be less personally relevant to them.
Fraud prevention—Seamless integration of hardware, software, and services provides Apple control over the entire ad experience and helps prevent advertising fraud.
Brand safety for advertisers—Apple’s robust classification engine identifies and removes sensitive content from the pool of articles eligible for ad serving. Publishers also have the option to apply additional content exclusions to further refine appropriate campaign delivery for their channel, using Ad Settings in Workbench. For details, see Exclusions and restrictions.
In addition, to ensure Apple News is delivering the highest quality advertising experience, all ads created for use on Apple News must follow the content guidelines outlined in the Advertising on Apple News Content Guidelines. Apple reserves the right to reject any advertisement that doesn’t meet the minimum guidelines or any advertisement that Apple deems isn’t appropriate for Apple News or its users.