Apple Business Image Style Guide
This guide walks you through requirements, best practices, and tips for images and logo placements on your place card.
Make your logo and photos look great
Your logo and photos are an important way to highlight your brand and build a strong brand identity across Apple features. Here are some best practices and tips to make each of your images stand out.
Brand logo
Your brand logo is a unique graphic element that helps customers identify you or your business across Maps, Branded Mail, Tap to Pay on iPhone, and Apple Wallet after you set up those features.
Supported logo file type | Minimum size (in pixels) | Maximum size (in pixels) | Aspect ratio |
|---|---|---|---|
HEIF, JPEG, PNG, SVG | 1024 x 1024 | 4864 x 4864 | 1:1 |
For additional logo requirements, see Brand logo requirements.
Best practices
Follow these best practices to ensure your logo is clear and recognizable.
  Use a high-quality image. |  Upload an image with a solid background. |
  Don’t place the logo too close to the side edges. |  Don’t make the logo too small when cropping. |
Location photos
Photo appearance | Minimum size (in pixels) | Maximum size (in pixels) | Aspect ratio | Suggestion | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Location photos | 720 x 960 | 4864 x 4864 | N/A | These should be specific to a single location and help instruct the customer about what to expect at this location, which could include exterior views, services or products provided, ambiance, and so on. | |||||||
Showcase photos | 492 x 492 | 4864 x 4864 | 1:1 | These should correspond to the title and body text of the showcase content. | |||||||
For additional photo requirements, see Photo requirements.
 | Photos make your location distinct and create a strong first impression with customers. You can add photos to the following parts of your place card.
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Best practices
Here are some best practices to ensure your images capture the best of your business.
 Use colorful, high-quality, engaging photos. |  Ensure photos are well lit and in clear focus. |  Capture the experience and quality of your business. |
 Don’t use busy backgrounds, multiple photos, or collages. |  Don’t include sales, pricing, or text in the photos. |  Avoid placing subjects too close to the side of crop margins. |