Plan for content distribution in Apple School Manager
App and book distribution works best when apps and books are assigned before devices are configured or given to users. After the user receives the device and completes the Setup Assistant, your mobile device management (MDM) solution can send the user an invitation by email or push notification. When the user accepts the invitation, they can access all the apps and books assigned by MDM. MDM can remotely install these on the user's device.
Tip: To simplify your deployment, it is highly recommended that you assign apps to devices instead of users. With device-based app assignment, there is no invitation process or requirement to use an Apple ID on the device. Books cannot be assigned to devices.
To preserve bandwidth during the initial mass deployment, consider distributing only the apps needed for the first day of class, and then make additional apps available to users for download over time. If the device is supervised, apps are installed silently by your MDM solution. Consult your MDM solution’s documentation to learn how to assign and deploy apps and books.
Apps that are assigned to a device through your MDM solution:
May be automatically removed when a user un-enrols the device from MDM.
This also applies to user-assigned apps.
Do not reinstall automatically after an iTunes or iCloud restore from backup.
Note: To learn whether purchasing apps and books in volume is available in your country or region, see the Apple Support article Availability of Apple programmes for education and business.