Content Managers and Locations in Apple Business Manager
It is easy for you to add Content Managers. This lets them manage licences at all locations where they are a Content Manager, and they do not necessarily have to be the same person who purchased the apps and books.
By selecting a location from the pop-up menu, a Content Manager is indicating that they want to transfer licences to that location. If they do not see a location listed, they do not have Content Manager permissions for that location. They must contact the administrator shown in the window and request that Content Manager permissions be added to their account for the location where the Content Manager wants to manage app and book licences. Content Managers with access to multiple locations can then move licences between locations.
Licences that are currently assigned in your mobile device management (MDM) solution are listed as assigned and are unavailable. When these licences are unassigned, they are shown as available for transfer in Apps and Books.
Because administrators have access to all locations, it is recommended that they be the ones to renew tokens for all the locations at once. Another reason to use the administrators is that they are probably also the ones managing the MDM solutions.