Some of the ads served on Apple News through Google Ad Manager use non-standard creatives. Therefore, the creative setup in Google Ad Manager will require custom creative templates. Follow the instructions in Set up ad units in Google Ad Manager to import the Apple News creative templates. The following table outlines the available templates:
Available creative formats for Google Ad Manager will follow the same specification as noted in the Ad specifications for Apple News. Also refer to Advertising on Advertising on Apple News content guidelines for creatives guidelines.
When adding creatives to a line item for Apple News, proceed with the following steps.
From the main menu, choose Delivery.
Choose New Creative.
Input the Advertiser.
Choose the Custom creative template option.
Choose from one of the Creative Templates.
Note that if a creative is rejected during the ad auditing process, you’ll need to recreate the creative and traffic out the new creative ensuring it has a new creative ID. Creatives are blocked according to their Creative ID(s).
Creative template attribute definitions
The following definitions are for the Apple News-specific attributes found within every Apple News creative template:
All banner and sponsored content ads must include an ad destination. Ad destinations are optional for video ads.
Ad destinations with special characters must be encoded before saving to Workbench. Use the following replacement values: