Create a line
Once you’ve created a campaign, you can then start creating line(s) for the campaigns under the Line Summary page. If a line targets fewer than 5000 users, the line won’t run and can’t be saved.
Choose Create Line.
Enter a name for the line.
Select the line type that you want to create.
Select an available ad type, based on the line type you’ve selected.
Select the available ad formats that you want to associate with this line type.
Select the available ad position that you want to associate with the line type.
Note that for Apple News+ content, the only two available ad positions are in article and between articles (interstitial ads).
You can alter the available targeting criteria for this line. To target your ad to specific audiences, click the "+" icon next to Audience Segments. Publishers can choose to include or exclude either Publisher Segments or Custom Segments. Additionally, more targeting parameters will be available to further refine your audience.
Specify the flight dates for this line.
Enter the number of viewable impressions (Impression Goal) you want your line to achieve, then click Check Inventory. This will display the estimated amount of available inventory.
If there isn’t enough available inventory to meet your impression goal, you can still reserve as much inventory as you’d like, but meeting your impression goal will be unlikely for that line or any line competing with it. To learn more about inventory forecasting, see Inventory forecasting and reservation.
Note that to ensure full delivery of the line, your impression goal shouldn’t exceed available inventory. You must also reserve inventory for each line you create, or the line is considered a test line and won’t run.
Set a frequency cap for the line.
Frequency cap can be set to anywhere from 1 - 20 ad views, over an hourly, daily, or weekly duration.
Note that the line frequency cap is applied if it’s set to a lower frequency than the campaign frequency cap. Forecasting takes into account the frequency cap settings of an individual line, not all lines, unless the campaign frequency cap is applied.
Adjust the priority level to the line only if needed.
Adjusting the priority level from the default value could result in under-delivery for any booked lines.
The number spread you assign doesn’t impact how much that line is prioritized, this feature is to allow you to assign priority to up to 100 different lines. 1 is lowest priority; 100 is highest priority. For more details on options to prioritize delivery, see Campaign priority.
To track the line’s viewable impressions and confirmed clicks using third-party vendors (such as Google or Atlas), click Show Third-Party Tracking, then type the tracking URLs assigned by your vendor. The same URL can’t be used to track impressions and clicks. See Third-party ad tracking.
If you’ve already created an ad for this campaign, assign one or more ads to the line. Otherwise click Save or Next.
Associate an ad to a line
In order for a campaign to run on Apple News, each line of the campaign must have an ad assigned to it. There are two ways to achieve this on Workbench:
On the Edit Line page, you can associate the line with the ad(s) you’ve created for this campaign.
An ad could be greyed out because it’s not available to be assigned to this line. This usually means that ad type doesn’t match the criteria for this line setup. In order to run this line, you’ll need to create a new ad or edit the existing one to match the criteria for this line setup.
On the Create Ad page, you can associate the ad(s) you’ve created with the line(s) that you have already set up for this campaign.
A line could be greyed out because it’s not available to be assigned to this ad type. This usually means that the line has a creative type or device type that doesn’t match the criteria for this ad type. In order to run this ad, you’ll need to create a new line or edit the existing one to match the criteria for this ad type.