Adjust Apple TV app privacy settings
You can choose whether to use your play history for personalized recommendations, or clear your play history from the Apple TV app.
Adjust privacy settings for the Apple TV app
In the Apple TV app , navigate to Settings.
Do any of the following:
Use your play history for personalized recommendations and Up Next: Turn on Use Play History.
Remove information about what you’ve watched (which is synced with the Apple TV app on other devices): Select Clear Play History. This also removes TV shows and movies from Up Next.