Ad placement, formats, and experiences
Advertising on Apple News has been designed to integrate seamlessly with the reading experience.
Ads can appear in the following places on the Apple News app.
Topic feeds curated by Apple News (for example, Entertainment, Travel, Sports, and so on)
Swiping between articles and/or channels
The following ad formats are available through Apple News Ads:
1. iPhone only
2. iPad and Mac computers only
To learn more about ad format requirements, see the ad specifications.
Ad serving priority
Publishers can monetize their content by running both direct sold ads as well as enabling backfill in their Apple News channel content. To help you maximize monetization, we’ve created the following order for ads to appear from highest to lowest priority.
Priority 1: Publisher Direct Sold Campaigns
Ads that are sold directly by the publisher.
Priority 2: Reseller Backfill Campaigns
Ads that Apple or its reseller has sold and placed into publisher content if the publisher has enabled backfill.
Priority 3: Publisher House Campaigns
Ads that a publisher is using to promote their own content.
Priority 4: Apple House Campaigns
Ads that Apple is using to promote Apple products, services, and non-profit partnerships (for example, an iOS update message, an Apple Music promotion, or a PSA). These campaigns serve in the last priority.
If you have Google Ad Manager enabled on Workbench, refer to Integrate Workbench and Google Ad Manager 360 for details on ad serving priority.
Post-tap ad experiences
Apple News offers a variety of simple post-tap experiences for great user engagement results. You can set up ad experiences to do any of the following:
View publisher channels, articles, or issues.
Download music, movies, or TV content.
View sponsored content on Apple News.
Subscribe to a publisher channel.
Drive to an Apple News+ subscription (available to Apple News+ publishers).