Use the Apple Business app
Overview
The Apple Business app brings your organization to iPhone, iPad, Mac, and Apple Vision Pro. Everyone in your organization who is signed in with a Managed Apple Account can use it to find coworkers. On devices enrolled in the built-in device management service in Apple Business, users can also install the apps your organization provides and see all the devices they’re signed in to. Administrators (with appropriate permissions) also get an Admin tab on iPhone, where they can manage people and devices from anywhere, reset a password, deactivate an account, turn on Lost Mode, and more.
How to get the Apple Business app
Users can get the Apple Business app in the following ways:
Automatically: When devices enroll in the built-in device management service in Apple Business.
Manually download the app from the App Store: The user signs in under Settings with their Managed Apple Account, then downloads the app from the App Store.
Note: Until the user signs in, they won’t have access to certain features.
Apple Business app features
The following features are available in the Apple Business app.
Tab name and features | Requirement | Availability |
|---|---|---|
Directory: Search for coworkers and groups, and view contact information. | The email feature in Apple Business needs to be set up and configured. | Available on: iPhone, iPad, Mac, and Apple Vision Pro (iOS 26, iPadOS 26, macOS 26, visionOS 26, or later) Available to: All users signed in with their Managed Apple Account. |
Apps: Browse and install the apps your organization provides. | Apps are added to the same organizational unit the user is in. | Available on: iPhone, iPad, Mac, Apple Vision Pro Available to: All users signed in with their Managed Apple Account on a device enrolled in the built-in device management service in Apple Business. |
Devices: View the devices users are signed in to. Support and service options appear for devices with AppleCare+ for Business. Available to: All users signed in with their Managed Apple Account. | A device appears whether or not it has AppleCare+ for Business. Support and service options require a subscription to AppleCare+ for Business. | Available on: iPhone, iPad, Mac, Apple Vision Pro Available to: All users signed in with their Managed Apple Account on a device enrolled in the built-in device management service in Apple Business. |
Admin: Manage people and devices, reset passwords, deactivate accounts, turn on Lost Mode, and more. | A user with an assigned role that has the appropriate permissions. | Available on: iPhone with iOS 26 or later Available to: Administrators (with appropriate permissions) signed in with their Managed Apple Account. |
What administrators can do in the Apple Business app
The Admin tab appears in the Apple Business app on a iPhone with the following requirements:
iOS 26 or later
A user with a role that has appropriate permissions needs to be signed in to their device with their Managed Apple Account.
The device needs to be enrolled in the built-in device management service in Apple Business.
The device requires a passcode.
The actions they see depend on the permissions associated with their role. If the user has no appropriate permissions, the Admin tab doesn’t appear, or the app tells the user to contact their organization for access. These permissions are Organization Administrator, IT Administrator, and custom roles your organization creates, such as People Manager or Device Enrollment Manager. Each action needs its own permission:
Reset a password or phone number: Reset Managed Apple Account passwords.
Deactivate or reactivate an account: Create, edit, and delete Managed Apple Account.
View devices: All Device permissions.
Sign out a user, turn Lost Mode on or off, lock, or erase a device: View and manage devices using built-in device management.
People actions
Device actions
Device actions are available for devices managed by the built-in device management service in Apple Business. The actions you see depend on the device.
All users: Search for a user or user group
On your iPhone, iPad, Mac, or Apple Vision Pro, open the Apple Business app, then select Directory at the bottom of the window.
Select People or Groups, then search for and select the name of a user or user group to view their information.
All users: Install an app
On your iPhone, iPad, Mac, or Apple Vision Pro, open the Apple Business app, then select Apps at the bottom of the window.
Search for and select the app you want to install. The app needs to be assigned to the user.
Select Install. If the app is already installed, select Open to open the app.
Administrators: View user information
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap People, then search for and select the name of a user to view the following information:
Their user name.
Their Managed Apple Account.
Their assigned roles.
Their organizational unit.
Whether their Apple Business Mail account is active.
Administrators: Reset a user account password
You can reset the password for any active user account except your own. User accounts that are external or use federated authentication aren’t included.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap People, then search for and select the name of a user whose password you want to reset.
Tap Reset Password.
If necessary, turn on Sign out of all devices associated with this account.
This signs the user out of all devices they are signed into and forces them to sign in with their temporary password, which then requires them to create a new one.
Tap Reset Password, then authenticate on your device.
Choose any of the following:
View their temporary password
Tap Share Password, then choose how to share the temporary password. The temporary password expires in 90 days.
Tap Done.
Administrators: Reset a phone number associated with a user’s account
You can reset the phone number for any active user account that uses two-factor authentication, except your own. User accounts that are external or use federated authentication aren’t included.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap People, then search for and select the name of the user whose phone number you want to reset.
Tap Reset Phone Number, then tap Reset Number and authenticate on your device.
The phone number is removed, and the person provides a new number the next time they sign in.
Tap Done.
Administrators: Deactivate a user account
You can deactivate any active user account (users who have signed in to a device or the Apple Business web portal) except your own and new accounts that weren’t created manually. Manually created user accounts that you deactivate are deleted after 30 days.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap People, then search for and select the name of the user whose account you want to deactivate.
Tap Deactivate Account, tap Deactivate, then authenticate on your device.
Tap Done.
Administrators: Reactivate a user account
You can reactivate any deactivated user account except your own. If a user account was deactivated at its source, reactivate it there.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap People, then search for and select the name of the deactivated user.
Tap Reactivate Account, tap Reactivate, then authenticate on your device.
Tap Done.
Administrators: View device information
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap Devices, then search for and select a device.
View the following:
The user who signed in to the device with their Managed Apple Account.
The device name.
The device serial number (if the device is owned by the organization).
If the device is owned by the user, Personal Device appears instead of the serial number.
Administrators: Sign a user out of a managed device
When you sign a user out of a device, all managed apps and settings are removed from the device. Sign Out User is the only action available for devices owned by the user, not the organization.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap Devices, search for and select the device.
Tap Sign Out User, tap Sign Out, then authenticate on your device.
The app confirms that the request was sent, and the user is signed out after the device processes the request.
Administrators: Place a managed device into Managed Lost Mode
This feature is available for supervised iPhone and iPad devices that are owned by the organization. The device enters Lost Mode the next time it checks in.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap Devices, search for and select the device you want to place into Managed Lost Mode.
Tap Lost Mode, then you need to enter at least one of the following which will appear on the Lock Screen of the device:
A phone number that can be called or can receive iMessage, RCS, or MMS messages.
A brief message.
Tap Turn On, then authenticate on your device.
Administrators: Turn off Managed Lost Mode on a managed device
This feature is available for supervised iPhone and iPad devices in Lost Mode that are owned by the organization. The device unlocks the next time it’s available to Apple Business and the phone number and message are removed from its screen.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap Devices, search for and select the device you want to remove from Managed Lost Mode.
Tap Turn off Lost Mode, then Tap Turn Off Lost Mode.
Tap Done.
Administrators: Lock a Mac or Apple Vision Pro
This feature is available for Mac and Apple Vision Pro devices that are owned by the organization. The device locks the next time it’s available to Apple Business.
Note: For a Mac, the unlock PIN appears in Device Details after the Mac locks.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap Devices, search for and select the device you want to lock.
Tap Lock Mode, tap Lock, then authenticate on your device.
Tap Done.
Administrators: View the unlock PIN for a locked Mac
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap Devices, search for and select the Mac you want to unlock.
In Device Details, view the unlock PIN. Tap Show to reveal it, or Copy to copy it to your Clipboard.
Administrators: Erase a managed device
This feature is available for devices that are owned by the organization. The device needs to be unlocked for to erase it.
Important: When you erase a device, all content and settings are removed and Apple Business no longer manages the device.
On your iPhone, open the Apple Business app, then tap Admin at the bottom of the window.
Tap Devices, search for and select the device you want to erase.
Tap Erase, tap Erase again, then authenticate on your device.
The device performs Erase All Content and Settings.