General content guidelines
Animation
Repetitive, rapid flashing, or excessive or visually stressful blinking is not allowed. Banners can loop only three times, and the total animation cannot exceed 15 seconds.
Apple marketing guidelines
Using the Apple name, products, logo, or other brand attributes without prior approval isn’t permitted. Ads can’t mimic or resemble the Apple brand or the user interface of Apple products. Refer to the Guidelines for Using Apple Trademarks and Copyrights for more details.
Audio
Audio must be user initiated (with the exception of audio in pre-roll videos) and appropriate for all audiences. For example, suggestive or sexually oriented audio, or audio that contains profanity, vulgarity, violence, and so on isn’t allowed.
Data collection
Ad content that collects data from users must, at a minimum, clearly identify the advertiser and properly disclose that it (or its agent) is collecting data. Users must also be provided with a link to the privacy policy of the organization(s) collecting or receiving the data. Furthermore, advertisers must receive approval from Apple’s advertising platform for any data collection within the ad prior to submitting it for certification.
Destination requirements
Ads must tap out to relevant content and not a “jump page” or “related links.”
Landing pages must not contain questionable, harmful, or controversial content.
Image quality
Ads must not be of low quality, including images that are distorted, blurry, or illegible.
Pricing and price claims
Offers available in ads must be clear to users and can’t misrepresent the true nature of the offer. For apps, music, movies, TV shows, and books, prices must be accurate as displayed in the respective Apple app. Additionally, any ratings claims must be accurate at all times, as displayed on the iTunes Store or the App Store.
Style and spelling
Ads must not contain incorrect grammar, punctuation, or capitalization. Symbols, numbers, and letters must be used properly. Ads must be in the language of the News content.
User privacy
Ads must not promote products or services that use personal information without user consent or are in violation of any applicable law.