Glossary
- Action Links
Links that allow direct customer experiences within your company’s website or app, or those of a trusted Third-Party Partner. These links, which you create using the Apple Business API, appear as optional buttons and links near the top of the Place Card.
- business
In a company, a unit that operates one or more locations under the same name. The company name and business name may be the same or entirely different.
- company
A legal entity with a D-U-N-S Number that may own one or more businesses, may own or rent one or more locations, and may employ people. A D-U-N-S Number is required for registration and verification in order to obtain a Company ID.
- Company ID
A unique ID for your company that you use when working with Apple Business Connect.
- Enterprise account
An Apple Business Connect account for either one business with more than 25 locations or multiple businesses with multiple locations in different countries or regions.
- Insights
A way to see how customers are finding your business.
- location
A physical place where a company conducts business with customers.
- Partner Company ID
The ID of a Third-Party Partner that you delegate to manage your businesses in Apple Business Connect.
- photos
Photos used to promote your businesses and locations.
- Place Card
The card customers see when they select a location in Maps and Apple Wallet. The Place Card contains the logo and the cover photo.
- Showcase
An item that gets created frequently, appearing just below the Place Card. A Showcase may offer special discounts, updated menus, or events.
- Service account
A special type of account intended to represent a system that needs to authenticate and be authorized to access the API.
- Small Business account
An Apple Business Connect account for one business having fewer than 25 locations in the same country.
- team
The users you’ve added to Apple Business Connect along with their role or roles. For example, a user on your team might edit business and location information.
- Third-Party Partner
A business that handles promoting other businesses, such as a location listings agency.
- Third-Party Partner account
An Apple Business Connect account for delivering place information, photos, or Actions on your own or on behalf of a business.