Ad backfill settings
Backfill allows you to fill any unsold ad inventory in your channel or in your articles with ads placed by Apple. You’ll keep 70 percent of the revenue for all backfill ads served in your content. Backfill will be automatically turned on 48 hours after you’ve linked your channel to App Store Connect. See Administration and account linking.
Ad backfill options
Apple News+ publishers can select different backfill options for free users and Apple News+ subscribers. The following options are available for backfill:
Turn ad backfill on or off.
Turn pre-roll video backfill on or off.
Turn outstream video backfill on or off.
Note that if you want to maximize potential ad revenue, you shouldn’t exclude any ad types.
If you’d rather sell your own ads exclusively, turn off backfill on Workbench.
Ad backfill status
Backfill status for your channel is pending if either of the following is true:
It’s been less than 48 hours since you linked your channel to App Store Connect.
It’s been less than 48 hours since you added a new channel to App Store Connect.
Turn backfill on or off to update your status from pending. If unchanged, your backfill setting status automatically changes to On after 48 hours.
Ad backfill and content rating
All channels are categorized with one of the following content ratings: General, Mature, or Kids. Backfill ads can only run within channels flagged as “General.” Only publisher direct sold and/or house ads can run within mature channel(s) and articles flagged as “Mature.” No advertising can run in channels flagged with a “Kids” content rating.
Ad backfill country settings
To add a country-specific setting to an ad backfill channel:
Within your Workbench account, click your name in the upper right of the page.
Choose Ad Settings from the menu.
On the Ad Settings page, click the specific channel settings you want to adjust.
On the Channel Settings page, click the Global (Default) menu, then choose Add a New Setting.
From the window that appears, click the Choose a Country menu, and then choose the country you’d like your channel setting to apply to.
Click Add.