Ad placements, formats, and experiences
Advertising on Apple News has been designed to integrate seamlessly with the reading experience.
Ad placements
The following ad placements are available on the Apple News app:
Today feed
Topic feeds curated by Apple News (for example, Entertainment, Travel, Sports, and so on)
Digest/Spotlight
Publisher channels
Publisher articles
Swiping between articles and/or channels
Ad formats
The following ad formats are available through Apple News Ads:
Standard banner
Double banner
Large banner
Direct response template banner
Carousel banner
Medium rectangle banner (MREC)
IAB 300x250 banner
IAB 320x50 banner
IAB 320x320 banner
IAB 300x600 banner
IAB 728x90 banner
IAB 970x250 banner
Interstitial banner
Outstream video ads
Pre-roll video ads
Sponsored content (Native) ads
To learn more about ad formats, see Campaign components. For more details on ad format requirements, see the Ad specifications for Apple News.
Ad serving priority
Publishers can monetize their content by running both direct sold ads as well as enabling backfill in their Apple News channel content. To help maximize monetization, we’ve created the following order for ads to appear from highest to lowest priority.
Priority 1: Publisher Direct Sold Campaigns
Ads that are sold directly by the publisher.
Priority 2: Reseller Backfill Campaigns
Ads that Apple or its reseller has sold and placed into publisher content if the publisher has enabled backfill.
Priority 3: Publisher House Campaigns
Ads that a publisher is using to promote their own content.
Priority 4: Apple House Campaigns
Ads that Apple is using to promote Apple products, services, and non-profit partnerships (for example, an iOS update message, an Apple Music promotion, or a PSA). These campaigns serve in the last priority.
If you have Google Ad Manager enabled on Workbench, refer to Integrate Workbench and Google Ad Manager 360 for details on ad serving priority.
Post-tap ad experiences
Apple News offers a variety of post-tap experiences to optimize user engagement. You can set up ad experiences to do any of the following:
View/read a publisher channel or article.
Visit websites.
Download apps.
Download music, movies, or TV content.
View/read sponsored content on Apple News.
Subscribe to a publisher channel.
Subscribe to Apple News+*
Target specific publication issues*
* Available to Apple News+ publishers only