Intro to Apple Business
Apple Business is a unified platform designed to empower organisations with seamless device management, robust support, secure cloud storage and powerful tools to enhance customer engagement and brand presence across Apple’s ecosystem. Apple Business combines the capabilities previously found in Apple Business Manager, Apple Business Essentials and Apple Business Connect into a single, comprehensive offering, catering to both your internal operational needs and your external customer-facing strategies.
Whether your organisation uses iPhone, iPad, Mac, Apple TV, Apple Vision Pro or Apple Watch, Apple Business provides the tools to manage your devices, content and brand identity effectively.
Note: Not all features are available in every country or region.
Run your business
Apple Business provides a complete solution for managing your organisation’s Apple devices and digital assets, ensuring productivity, security and support.
Complete device management
Apple Business is a comprehensive device management solution that allows you to remotely configure, deploy and manage Apple devices. Whether your devices are owned by your organisation or by your employees, Apple Business has you covered, ensuring your entire fleet of devices is managed. See Intro to device management.
Easily deliver apps and settings to your users, user groups and devices using Configurations and Blueprints. Use Configurations to create security, network and other settings. Automate the assigning of apps and device configurations using Blueprints. Configure once, deploy everywhere. See Intro to Configurations.
Automated Device Enrollment
Streamline initial setup without touching or preparing devices beforehand. You can automatically enrol devices in your device management service of choice, as long as you add the device to your organisation at the time of purchase – from Apple, an Apple Authorised Reseller, an authorised mobile network operator or through Apple Configurator. See Enrolment methods.
Apps and Books
Managed Apple Accounts
Get apps and books licences in volume and assign, install and update them wirelessly to devices or users. You retain full ownership and control of apps you buy and can revoke and reassign apps to different devices and users – in any country where that app is available from the App Store. See Intro to apps and books licences.
Create and manage Apple Accounts for your employees at scale. You can use Managed Apple Accounts for account-driven enrolment workflows and keep organisational data separate from personal data with robust management controls. With identity and access management, you can define what services are available to employees and custom roles let you create accounts with the permissions you need to manage Apple Business. See Intro to Managed Apple Accounts.
By integrating with your existing identity provider’s (IdP) environment, you can provide Managed Apple Accounts to users using their existing organisation credentials – for example, Google Workspace, Microsoft Entra ID or your IdP. You can then sync user accounts. See Intro to federated authentication.
Professional email for your business
Get free professional email on your organisation’s domain and keep all communication in sync on devices or on the web. Simplify your email setup with Domain Connect – one sign-in and your domain is configured and ready for use. See Set up email for users.
Manage schedules with business calendars
After you set up email, you can keep your team connected and organised with business calendars, making it easy to schedule meetings and coordinate projects. Your employees’ business accounts come with calendar services that will sync events across devices and on the web.
Create a directory for your organisation
After you set up email, you can help everyone stay in touch with a directory users can customise with their information. You can even add email addresses to user groups, making it easy to get in touch with colleagues. Through the directory tab in the Apple Business app, your employees will be able to customise their contact card with their preferred names and pronouns.
iCloud storage
Secure your business data and help maintain employee privacy with additional iCloud storage for your Managed Apple Accounts. This keeps storage, backup and collaboration simple and secure. Plans include customisable storage with up to 2 TB per employee, allowing employees to access their documents and data wherever they are and unlock seamless collaboration when they need it. See Add iCloud storage for users.
AppleCare+ for Business
AppleCare+ for Business includes flexible device repairs, giving you peace of mind knowing that your hardware is covered. With prioritised 24/7 access to phone support, guidance from trained Customer Success Managers and specialised training modules, AppleCare+ for Business ensures you’re getting the most out of your subscription. See Intro to AppleCare+ for Business plans.
Grow your brand
Apple Business helps organisations of all sizes reach more customers and manage their brand identity across Apple features and apps.
Reach more customers
Whether you run a small business, a large enterprise with several brands, a government institution or a business without a physical location that provides a service or operates fully online, Apple Business can help you to reach more customers.
Visual brand identity
Create a visual brand identity and display it across Apple features and apps like Branded Mail and Tap to Pay on iPhone. See Brand identity attributes.
Get discovered everywhere
Get discovered everywhere brands appear on Apple devices – in Maps, Apple Wallet, Siri and more. In just a few easy steps, you can add your brand to Apple Business. From there, personalise your brand to stand out and attract and engage customers. See Add a brand.
Physical business locations
If you have physical business locations, you can easily personalise your place card on Maps to bring your business to life and connect with more customers. See Add a location.
Configure location information
Precisely locate the entrance to each of your physical locations. See Configure location attributes.
Customise place cards
Your place card is an extension of a physical location and appears in many Apple apps, from Maps to Siri to Calendar, Messages and Spotlight searches. You can also get data about how your business is being viewed in Maps. See Add a place card header.
Create showcases
A showcase is a module on the place card that allows you to highlight new items, deals or sales or other promotional content and include a call to action for a customer to select. See Create your first showcase.
Add Tap to Pay on iPhone to accept payments
Accept contactless payments, right on iPhone – without any extra terminals or hardware. See Intro to Tap to Pay on iPhone.
Set up Branded Mail
Configure your logo in emails you send to customers, helping them easily identify your brand. See Prepare to use Branded Mail.