Apple News Format (ANF) and ads
To enable advertising in your Apple News content, you must register as an Apple News Publisher. Apple News publishers use the in-depth design capabilities of Apple News Format (ANF) to create engaging articles that can be monetized with advertising.
In your ANF workflow, you have the option to use dynamic ad insertion or manually place ad components within articles. Using manually placed ad components in an ANF article gives you control over ad positions. If you’re manually placing ad components, ANF articles must be marked up to receive ads. Note the following:
If manually placed components are added to an article that also has dynamically placed components, the manually placed component will take precedence.
Ads only appear dynamically in Apple News articles that you create in News Publisher. If you created articles in News Publisher, use the Allow ads in article option for dynamic ad insertion as described below.
Enable advertising for articles created in News Publisher
Use the following steps to have ads appear automatically in Apple News articles that you create within News Publisher:
Go to icloud.com, sign in, then click News Publisher.
Click Articles, click a section in the sidebar, then open an existing article or create an article.
Click the Publish menu, then select the “Allow ads in article” checkbox.
Note that the checkbox applies to ads you sell and, if backfill is turned on, also to ads sold by Apple.
Click Update or Publish.
Dynamic ad placement using ANF
To use dynamic ad insertion, use the AdvertisementAutoPlacement object for defining the automatic placement of advertisements. The AdvertisementAutoPlacement object inserts advertisements dynamically between body, chapter, section, or container components in an ANF marked-up article.
See also how to manage advertisements in your article(s).
Mark up ANF articles to receive ads
When marking up ANF articles, make sure your articles include one of the advertisement components, Banner Advertisement or Medium Rectangle Advertisement. Note that including one of the advertisement components within your ANF article doesn’t itself guarantee that an ad will appear. Ads may not appear for a variety of reasons, such as inventory, pacing, or frequency.
When marking up articles, factor in the below considerations to ensure ad impressions are properly attributed. Failure to do so may result in low fill rate.
Don’t place ad components inside container, chapter, or section components.
Don’t apply animations, scenes, or behaviors to advertisement components.
Don’t mark up your articles to show more than one ad on screen at a time. If there are multiple ad components on a single screen, only one will be rendered.
Don’t include ads on the first screen of the content experience. Ads on the first screen of articles will not be rendered.
If you have integrated Workbench with Google Ad Manager, see also Custom ANF key-value targeting and Setting up custom ANF key-value targeting in Google Ad Manager.
Use Workbench to manage ANF channel advertising
To manage advertising that appears in ANF-created articles, publishers use Workbench. Through Workbench you can:
Control your ad inventory in your Ad Settings.
Create and manage campaigns.
Review campaign performance and revenue reporting.
Note that only ANF channels and articles are eligible for advertising; RSS channels aren’t eligible.
Exclude ads using key-value pairs
To exclude any direct sold ads from any of your articles, use key value pairs. In your article, set “disableAds”:true as a value in the campaignData metadata property. This will exclude direct sold, house, and backfill ads from serving into the article.
See also Exclude ads from articles by category.