About making purchases in Europe
When you buy something from the App Store, iTunes Store, or another Apple media service, or buy iCloud storage, you might be prompted to authenticate your credit or debit card with your card issuer. Or when you add a new payment method, you might need to authenticate it. When this happens, follow the on-screen instructions.
If you can't complete the on-screen instructions that are provided by your card issuer, contact your card issuer. If you’re using a device that doesn't have an Internet browser, such as an Apple TV or Apple Watch, you’ll be asked to use another device to verify your payment method.
If you have multiple payment methods on file, including a payment method that doesn’t require you to authenticate at the time of purchase, Apple will attempt to charge the method that provides the most secure and streamlined experience.
In Europe, purchases are billed in the same way as the rest of the world, but purchases might not be grouped on the same bill. Each purchase that you make is charged to your payment method as soon as you buy it.
Use Apple Pay in Europe
You can use Apple Pay on your iPhone, iPad, or iPod touch. When you buy an item from the App Store, iTunes Store, or another Apple media service, you can pay with any eligible card that's in Wallet on the device that you're using. Learn how to set up a card in Wallet.
If you set up more than one card in Wallet, choose the card that you want at the time of purchase—just tap the card that appears by default, then choose another.
Countries and regions that are affected