Each magazine and newspaper is a standalone app, so you need to download each app before it will appear in Newsstand.
Find and use Newsstand publications
To find and buy Newsstand magazines and newspapers, open Newsstand and tap Store. When you buy a Newsstand publication, it's added to your library and billed to your iTunes store account.
You can return to your Newsstand library from a magazine or newspaper by pressing the Home button. To arrange Newsstand magazines and newspapers, tap and hold the publications to arrange them in your library.
If you need help with a specific publication, go to the app's built-in Help or App Store listing.
Turn off automatic updates
To turn off automatic app updates, go to Settings > General > Background App Refresh.
Cancel a subscription
Learn more about how to manage or cancel a Newsstand subscription.
If you don't see the publication in Newsstand
If a subscribed publication doesn't appear in Newsstand, verify that the app supports Newsstand.
Newsstand-compatible magazines and newspapers automatically move to Newsstand, but you can't drag non-compatible publications into Newsstand.