Unacceptable or prohibited content guidelines

As part of Apple’s commitment to providing quality advertising experiences, we will not accept any type of ads that contain or direct to any of the forbidden content listed in this section.

• Adult-related content

  • Imagery that might be frightening or overly graphic. Text or imagery that explicitly or implicitly references any adult subject.

  • Ad content that promotes adult-oriented themes or graphic content. For example, pornography, Kama Sutra, erotica, or content that promotes “how to” and other sex games.

• Clickbait

  • Sensationalized headlines and text descriptions to tempt a person into clicking.

  • Ad headlines and text must match the content/product on the landing page.

• Controlled or intoxicating substances

Ad content or imagery that directly or indirectly, expressly or implicitly promotes or facilitates the sale, distribution, consumption, adoption, support, or use of any tobacco products or recreational drugs (substances that intoxicate or alter the mental state, whether lawful or not in any jurisdiction), tobacco or drug paraphernalia or apparatuses used in tobacco or recreational drug use, excessive alcohol consumption, or alcohol use by minors or individuals below the legal drinking age in the jurisdiction where the content or imagery is displayed.

• Deceptive messaging

  • False, fraudulent, or deceptive claims or messaging including misleading titles, statements, or illustrations, and including deception by omission of material information. The product or service must be accurately represented in the content of the ad.

  • Messaging for free offers and sweepstakes, such as, “You have been chosen to win a free...”

  • Creative messaging that promotes quasi-free items (items that require any type of payment, administration costs, carrying charges, or other fees, and hence are not truly free items).

  • Messaging that identifies personal information about the targeted audience isn’t allowed. For example, “Single Men, 18-24 try this!”

  • Representations about price, including “free” or “no cost,” may not be misleading or omit information about prices, payment terms, fees, or expenses a typical consumer would likely incur.

• Defamatory and profane content

  • Any content that facilitates or promotes defamatory, libelous, slanderous, or unlawful content isn’t allowed.

  • Any content that facilitates, promotes, or uses profanity (including distasteful wording or phrases) isn’t allowed.

• Discriminatory content

  • Text or imagery that facilitates or promotes hate toward an individual or group of any race, sex, creed, national origin, disability, religious affiliation, age, language, sexual orientation, or any other category of persons protected from such conduct under applicable law.

  • Content that advocates, promotes, or contains discrimination based on age, gender, religion, ethnicity, race, disability, sexual preference, or any other category of persons protected from such conduct under applicable law.

• Inappropriate content

Ads consisting of controversial or offensive text or imagery, including content that is graphic, potentially offensive, or distasteful.

• Intellectual property

  • Products or services that contravene copyright protection, such as software, cable, or satellite signal descramblers.

  • Counterfeit, fake, or bootleg products, or replicas or imitations of designer products.

• Unsafe health advice and supplements

Ad content that promotes medicines, supplements, drugs, devices, or other health- related products, regimens, or recommendations the safety or efficacy of which has not been sufficiently substantiated under applicable law.

• Weapons

Ad content that directly or indirectly facilitates or promotes the sale or use of weapons, ammunition, or explosive items or materials (such as bombs, grenades, fireworks, or firecrackers), as well as instructional materials relating to creating, assembling, enhancing, or acquiring explosive items.

• Other prohibited content

  • Degrees or transcripts for sale or offered by non-accredited universities or programs, “life experience” degrees, academic paper-writing services, or the sale of pre-written essays, theses, and dissertations.

  • Products or services of questionable legality. For example, falsely obtained passwords, pyramid schemes, or products designed to evade speed-enforcement laws, countries subject to U.S. embargoes, or trade sanctions.

  • Usenet, newsgroup, or peer-to-peer file-sharing networks that allow users to download or access files directly from other users.