Logo and channel icon specifications for Apple News

Your type-based logo appears at the top of your channel and articles, and near article headlines in feeds. In other places, a masked version of the logo appears. You can upload a custom type-based logo for masking. You may also be able to upload a custom type-based logo for toolbars (available only for select channels).

Your channel icon appears in the Following list and Discover view.

Follow these specifications.

Logos: General

The logo can include text only (no images).
The file type must be PNG.
The logo must be horizontal and on one line only—no stacked text.
The area around the text must be cropped or trimmed to remove extra space (padding is applied automatically).
The logo text must match the name of the channel. For example, if the channel’s name is “Greg’s Gazette,” the logo must also be “Greg’s Gazette.”

Logos: Color and transparency

Use full color. In the custom logo for masking, use a single color.
Use a transparent background (no fill)—a mask is applied in some views.
Text positioned against color should be transparent.
Outlined text should be transparent (no color fill).

Logos: Size

Height: 256 pixels minimum
Width: 256 pixels minimum
Aspect ratio: 10:1 maximum
File size: 2 MB maximum

Logos: Restrictions

Don’t include any of the following elements in your logo:

Copyright or trademark symbols
Photos
Promotional text or URLs
White text against transparency

Examples of implementing the logo specifications

Scale your logo to fit the required height, if necessary.

Scale your logo to fit the recommended width, if necessary.

Place a logo mark next to the text, not above or below it.

Characters in a logo mark should be transparent.

What to avoid

Avoid using a solid background color. In some views, a mask is applied to your logo, and a solid background doesn’t produce good results.

Avoid wide logos, which can be difficult to read when scaled down.

Avoid stacked logos, which can be difficult to read when scaled down.

Two images showing that stacked logos are difficult to read when scaled down. The left image displays the words The Lorem Ipsum, with the word “The” appearing above Lorem Ipsum. In an example to its right, it shows the same stacked words in the channel image that would display in the News app, indicating that stacked text produces small words that are difficult to read. The image of a news feed appears to the right. Similarly, the stacked text is quite small and difficult to read.

Avoid using a color fill in characters or shapes within logo marks. Text and shapes positioned against other elements or colors should be transparent.

Two images showing that color-filled characters don’t render properly. The left image displays the words Lorem Ipsum, next to a black circle with the letters A, B, and C inside the circle in blue. In an example to its right, you see just a gray circle next to Lorem Ipsum below the channel image that would display in the News app, indicating that color fill characters don’t render properly. The image of a news feed appears to the right. Similarly, the circle to the left of Lorem Ipsum shows no internal text

Avoid color fills in outlined text. A filled outline won’t produce good results when a mask is applied. Outlined text should be transparent.

Two images showing that outline text that’s filled makes that text hard to read. The left image displays the words Lorem in blue, surrounded by a dark outline. In the example to the right, the word Lorem appears as an unattractive blob below the channel image that would display in the News app, indicating that colored fills in outlined text leads to poor results. The image of a news feed appears to the right. Similarly, the word Lorem is almost impossible to read.

Channel icon: General

The icon can include text only (no images).
The file type must be PNG, JPG, or JPEG.
The icon should be square. (Apple News will apply a rounded-corner mask.)
The icon should relate to your channel’s brand.

Channel icon: Color and transparency

Use full color.
Do not use transparency.

Channel icon: Size

Height: 400 pixels minimum
Width: 400 pixels minimum; 2560 pixels maximum
Aspect ratio: 1:1
File size: 2 MB maximum

Channel icon: Restrictions

Don’t include any of the following elements in your icon:

Copyright or trademark symbols
Photos
Promotional text or URLs
Make sure the channel icon you upload is square, as in this example.
Apple News will apply a rounded-corner mask, as seen here.

Helpful?

News Publisher User Guide