Ad identifier
Apple News automatically marks ads with an ad identifier, which is used to identify paid placements for readers. When the ad identifier is tapped, it discloses information that was used to serve the ad, as well as information about the reader that was used to deliver targeted ads on Apple News
The location of the ad identifier varies based on the format:
Banner ads: Lower right corner
Pre-roll video: Lower left corner
Outstream video ads: Upper left corner
The ad identifier appears on a light blue background (99CCFE). It has a minimum iOS tap area to ensure readers can easily tap the icon. The minimum iOS tap areas are:
Ad identifier (English): 44px x 44px
Ad identifier (French): 80px x 44px
Preview and test your ads to confirm the ad identifier and tap area don’t conflict with your key content. You can preview your ads on Workbench or the Workbench Ad Tester.