Apple Maps & Privacy

Apple Maps (“Maps”) is designed from the ground up to protect your privacy. We do not collect personal information associated with your Maps usage, except when you submit information through Ratings & Photos or Report an Issue.

Maps is designed to protect your information. We work hard to collect only the data we need to make your experience better. When we collect data, we believe it’s important for you to know what we’re collecting and why we need it.

Random Identifiers

You do not have to sign in with your Apple ID to use Maps. The data Maps collects is associated with randomly generated identifiers that are regularly reset and are not tied to your Apple ID. This means Maps cannot search for information about you based on an identifier linked to you or your device.

Using Maps

When you use Maps, the following information is sent to Apple:

• A session identifier that is generated on your device and rotates multiple times per hour 

• Time of your request

• Device model and software version

• Input language

• Device location, if you have authorized Maps to access your location

• Boundaries of the map area visible on your device

• Interactions with Maps, including search terms you used and places you viewed


Longer-lived identifiers are used for application performance and aggregate usage metrics. These identifiers are not attached to information that might identify you like your precise location or search queries.

Navigation

In addition to the information listed above, when you make a navigation or directions request in Maps, the following information is also sent to Apple:

• Origin and current device location, if you have authorized Maps to access your location 

• Destination

• Mode of transport, including the make and model of your vehicle if you are connected to CarPlay 

• A random identifier, which is created when you ask for directions and exists for the duration of your navigation session

Because your location can give away your identity, we convert precise locations to less-exact locations before storing them. We apply this to current device location and origin of your route within 24 hours.

EV Routing

If you choose to connect your electric vehicle with Maps, you can plan your EV trips with the EV Routing feature to get optimized routes, charging stop suggestions, and to know what your battery charge will be after arriving. To optimize your EV trip, Apple may use data from your electric vehicle when you request directions like battery capacity, state of charge, and other vehicle characteristics that may affect range; however, none of this information is tied to your Apple ID.

Location Services

If Location Services is turned on, information including routing and traffic information will be used to improve Maps.

You may disable the location-based functionality of Maps by going to the Location Services setting on your device and turning off the individual Location setting for Maps. Certain Maps features will, however, be unavailable if you disable the Location Services setting, such as turn-by-turn navigation.

Personalizing Maps

Personalized features in Maps, such as Parked Car, Suggestions, Time to Leave, or Favorites, are created using data generated on your device. This helps minimize the amount of data sent to Apple servers.

Maps keeps your personal data in sync across all your devices using end-to-end encryption. Your Significant Locations and Personal Guides are encrypted end-to-end so Apple cannot read them. And when you share your ETA with other Maps users, Apple cannot see the shared location. Additionally, Siri can provide suggestions based on app usage across your devices.

You have the choice to participate in Ratings & Photos, which is a feature within Maps that allows you to publicly post ratings, photos, and other content to points of interest (“POIs”). Unlike your other activity in Maps, ratings and photos that you share within the feature are linked with your Apple ID.

Maps Service in China

The Apple Maps product in China uses the AutoNavi Maps Service. You do not have to sign in with your Apple ID to use the Maps app in China, and your activity is associated with a series of random and rotating identifiers that are not tied to your Apple ID. Apple works with AutoNavi to apply privacy-preserving techniques to obscure your location so that none of the collected information identifies you personally.

The License Plate Access feature in China informs you of existing road network restrictions offering alternate routing options based on your license plate. Maps, working with AutoNavi, finds routes that avoid restricted areas based on your license plate. Only information about which restrictions apply to your license plate is shared when you request a route so neither Apple nor AutoNavi can see your actual license plate, and none of this information is tied to your Apple ID. 

Sharing with Third Parties

Apple shares movement and POI data with our mapping partners. However, data is shared only if certain minimum thresholds are met, in order to prevent these partners from correlating this information back to any specific Maps user. 

When you Report an Issue within Maps relating to a third party data provider, Apple may provide the third party with information from your reported issue in order to help fix it. Apple shares information with such third parties only when it’s necessary to fix an issue and first seeks to delete any information from which you can be identified.

Retention

We do not collect or retain personal information associated with your Maps usage, with the exception of Ratings & Photos and Report an Issue. If you have questions about your Maps usage, or you would like to reach our Data Protection Officer, you can contact us at www.apple.com/legal/privacy/contact.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy.

 

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

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