Movies in the Apple TV app
The Movies screen in the Apple TV app contains great new movie content across Apple TV channels, including those you haven’t yet subscribed to, as well as the latest releases. You can discover recommendations based on your taste, or browse the hottest new releases, collections, and other offers.
Once you find a movie you want to watch, you can choose how to watch it if it’s available on multiple channels. If the movie is available to start playing immediately, you’ll get the default channel that lets you watch it in the highest-quality version.
Note: Not all streaming devices support on-device transactions, so you may not be able to buy, rent, or subscribe to shows or channels directly. However, you can sign in with your Apple ID to watch items you’ve already purchased, rented, or subscribed to on other devices.
Browse featured and recommended movies
Open the Apple TV app on your smart TV or streaming device.
Navigate to Movies, then browse featured movies, genres, and collections.
Recommendations appear based on your tastes, or past viewing or purchase and rental history (If You Like Shrek 2, for example).
Select a movie to see previews, ratings, descriptions, and viewing information.
Pick a movie to watch
When you select a movie, a new screen appears with ratings, descriptions, and viewing information, including all of the ways you can watch the movie in the Apple TV app . After a few seconds, a free preview begins playing in the background.
In the Apple TV app, do any of the following:
Watch a free preview: If a preview is available, it automatically begins playing in the background. Press the up button on the smart TV or streaming device remote to watch the preview in full screen.
Play the movie: If the movie is already available to you as a purchase or on an indicated channel, select Play to start watching it immediately.
Buy or rent the movie: Select Buy or Rent, then select the option you want and confirm your purchase or rental.
In some countries or regions, you can rent movies. You have 30 days to begin watching a rented movie. After you start watching it, you can play it as many times as you want within 48 hours. During the rental period, you can download the rented movie on one device at any given time and also stream it on another. For example, you can start watching a movie downloaded on your iPhone, then finish watching it later in the Apple TV app on your smart TV or streaming device. Once your time is up, the movie is no longer available.
Subscribe to Apple TV+: Select “Try It Free,” then follow the onscreen instructions to confirm your subscription.
Subscribe to an Apple TV channel: Select “Try [channel] Free” and follow the onscreen instructions.
Add an item to Up Next: If you want to watch the movie later, select Add to Up Next to add it to the Up Next row in Watch Now.
The Add to Up Next button changes to In Up Next, indicating the item is added.
Remove an item from Up Next: Select In Up Next.
Go to the next movie in the category you’re browsing: Navigate right or left. You can also press the back button on the smart TV or streaming device remote to go back to the Movies screen.
To get more information, navigate down to highlight a row or item, then do any of the following:
Watch additional trailers: Navigate left or right in the Additional Trailers row, then select a trailer.
Browse related movies: Navigate left or right in the Related row, then select a movie.
Explore cast and crew: Navigate left or right in the Cast & Crew row, then select a person to see biographical information and associated movies and TV shows.
See viewing options: Navigate left or right in the How to Watch row to see all of the ways to watch the movie on the Apple TV app, including pricing options to buy or rent.
Get more information: Navigate to the bottom of the screen to see ratings, descriptions, and other information.
When you buy or rent a movie from the Apple TV app, the video automatically plays in the highest-quality format available, including high-definition (HD) and 4K resolution formats. These videos might also feature high dynamic range (HDR) in HDR10 or Dolby Vision. For more information, see the Apple Support article Find and watch movies with 4K, HDR, or Dolby Vision.