Once you’ve gone through your Workbench and Google Ad Manager 360 set up and configuration, it’s recommended to run a test campaign to ensure ads are delivering properly to your Apple News channel(s).
If your campaign isn’t running and/or the line isn’t delivering as expected, check the following:
Check channel setup in Workbench
Sign in to Workbench.
Click your username in the upper-right to display the sub-menu.
Choose Ad Settings.
Next to Google Ad Manager, click Edit and confirm each of the following:
All key values have been copied into Google Ad Manager.
All creative templates have been downloaded and imported into Google Ad Manager.
The Apple News ad unit(s) created and saved in Google Ad Manager include at least one or more of the supported ad unit sizes for Apple News. See Set up ad units in Google Ad Manager for a complete list.
Google Ad Manager is linked to Workbench by pasting the Google Ad Manager Network ID/Ad Unit Code into the Google Ad Manager Setup page.
Check channel, line, and ad setup in Google Ad Manager
Ensure all targeting dimensions for this campaign are supported. A line won’t serve if there are other dimensions selected.
Make sure Apple News Ad Unit is selected. Within Google Ad Manager, on your line setup, ensure Apple News Ad Unit is selected within Ad Targeting.
Ensure all inventory sizes are supported. Apple News supports 18 ad unit sizes. See Set up ad units in Google Ad Manager for a complete list. Any other ad sizes could prevent the line from delivering properly.
Make sure your ad unit size is correctly assigned. In Google Ad Manager, ensure the creative has the accurate values attributed to Ad Unit Size.
Make sure you’ve enabled Special Ad Unit for every Apple News ad unit, as this is required to ensure your non-Apple News line items don’t run on Apple News.
Note that the ad unit code is alphanumeric and custom created during step 3 of the configuration steps.
If you’re still encountering issues with your campaign(s) and/or line(s) and you’ve checked the above areas, contact Apple Care.
See also the Google Ad Manager help for additional functionality.
For campaigns running on both Workbench and Google Ad Manager, any Workbench line running unsupported Google Ad Manager ad formats won’t compete with Google Ad Manager lines. Google Ad Manager lines will take precedence over pre-existing Workbench lines with the same ad formats. As a result, legacy Workbench lines may begin to underserve if competing Google Ad Manager lines are created. See Ad serving priority for details on the order of how lines will serve on Apple News for Google Ad Manager supported ad units. Google Ad Manager line items can only be edited from within Google Ad Manager (for example, pausing, trafficking, etc.).
Note that authorized buyers from Google Ad Manager and third-party backfill isn’t supported.
If you’re using Google Ad Manager to traffic takeover (sponsorship) lines, you must turn off all other lines and disable backfill. This doesn’t apply when booking takeover lines through Workbench or APIs.
Tracking and reporting
When you advertise on Apple News and Stocks, you can use certain types of third-party tracking.
Reporting for Google Ad Manager ad serving is handled through Google Ad Manager. Workbench won’t factor in booked impressions from Google Ad Manager. Overall, Workbench reporting won’t account for any Google Ad Manager campaign activities. If you’re seeing discrepancies with reporting, a first step is to verify that all reports are utilizing the same time zone and date ranges. See also Google Ad Manager for Publishers Help. See Third-party ad tracking for more details.
Workbench reporting includes metrics for lines created exclusively through Workbench. Publishers can also measure Moat attention metrics on viewable impressions delivered within Apple News. See Workbench reporting metrics for additional details.
Disable Google Ad Manager
The following instructions will disable Google Ad Manager from Workbench.
1. Sign in to Workbench.
2. Click your username in the upper right to display the sub-menu.
3. Choose Ad Settings.
4. On the Ad Settings screen, you’ll see a section for 3rd Party Ad Server.
5. Select channels to disable.