Create a line
Once you’ve created a campaign, you can then start creating line(s) for the campaigns under the Line Summary page. If a line targets fewer than 5000 users, the line won’t run and can’t be saved.
Choose Create Line.
Enter a name for the line.
Enter the country where you want your ads to appear.
Select the line type that you want to create. Standard lines deliver the number of impressions specified. Takeover lines deliver to all available inventory.
Select an available ad type, based on the line type you’ve selected. Ad type is a grouping of ad formats. For details on supported ad formats, see Ad placements, formats, and experiences.
Select the available ad formats that you want to associate with this line type.
Select the available ad position that you want to associate with the line type.
Note that for Apple News+ content, the only two available ad positions are in article and between articles (interstitial ads).
Refine the audience for your line. To target your ad to specific audiences, select options within the available targeting parameters in Workbench, including Advanced Options. For details on available targeting parameters, see Set up targeting.
Specify the flight dates for this line.
Select what day and time on which you want your ads to run.
Enter the number of impressions (Impression Goal) you want your line to achieve, then click Check Inventory. This will display the estimated amount of available inventory.
If there isn’t enough available inventory to meet your impression goal, you can still reserve as much inventory as you’d like, but meeting your impression goal will be unlikely for that line or any line competing with it. To learn more about inventory forecasting, see Inventory forecasting and reservation.
Note that to ensure full delivery of the line, your impression goal shouldn’t exceed available inventory. You must also reserve inventory for each line you create, or the line is considered a test line and won’t run.
Set a frequency cap for the line.
Frequency cap can be set to anywhere from 1 - 20 ad views, over an hourly, daily, or weekly duration.
Note that the line frequency cap is applied if it’s set to a lower frequency than the campaign frequency cap. Forecasting takes into account the frequency cap settings of an individual line, not all lines, unless the campaign frequency cap is applied.
Adjust the priority level to the line only if needed.
Adjusting the priority level from the default value could result in under-delivery for any booked lines.
The number spread you assign doesn’t impact how much that line is prioritized, this feature is to allow you to assign priority to up to 100 different lines. 1 is lowest priority; 100 is highest priority. For more details on options to prioritize delivery, see Campaign priority.
To track the line’s impressions and taps using third-party vendors (such as Google or Atlas), click Show Third-Party Tracking, then type the tracking URLs assigned by your vendor. The same URL can’t be used to track impressions and taps. See Third-party ad tracking.
You can add notes associated with your line for reference in the Line Notes field.
If you’ve already created an ad for this campaign, assign one or more ads to the line. Otherwise click Save or Next.
Associate an ad to a line
In order for a campaign to run on Apple News, each line of the campaign must have an ad assigned to it. There are two ways to achieve this on Workbench:
On the Edit Line page, you can associate the line with the ad(s) you’ve created for this campaign.
An ad could be greyed out because it’s not available to be assigned to this line. This usually means that ad type doesn’t match the criteria for this line setup. In order to run this line, you’ll need to create a new ad or edit the existing one to match the criteria for this line setup.
On the Create Ad page, you can associate the ad(s) you’ve created with the line(s) that you have already set up for this campaign.
A line could be greyed out because it’s not available to be assigned to this ad type. This usually means that the line has a creative type or device type that doesn’t match the criteria for this ad type. In order to run this ad, you’ll need to create a new line or edit the existing one to match the criteria for this ad type.
Line Summary
You can review, edit, remove, or create lines from your campaign on the Line Summary page. You can also use the menu to filter lines by the states below.
Not Running
New: Lines without an ad association.
Pending: Lines with associated ads pending for approval.
Ready: Lines that have approved ads associated with them, but aren’t yet running.
Not Ready: Lines that don’t have an approved ad associated with them.
Paused: Lines that have at least one approved ad associated, but have been paused by the user.
Running: Lines that are currently running.
Completed: Lines that have run in the past (for a completed campaign).