Subscribe to and buy content
In the Apple TV app, you can subscribe to Apple TV and Apple TV channels. A subscription gives you access to content on demand on Apple TV 4K. You can also buy, rent, or preorder tv shows and movies.
You can choose to bundle your Apple TV subscription with other Apple services by subscribing to Apple One. See the Apple Support article Bundle Apple subscriptions with Apple One.
Subscribe to Apple TV
Apple TV is a subscription streaming service featuring acclaimed original series, films, documentaries, Major League Soccer (MLS), Friday Night Baseball doubleheaders, Formula 1® in the U.S., and more.
Tip: Apple TV and Peacock are also available as a bundled subscription in the United States.
Go to the Apple TV app
on Apple TV 4K.Open the sidebar, then select Apple TV, MLS, or Formula 1.
Select the subscription button, then follow the onscreen instructions.
Subscribe to Apple TV channels and apps
Subscribe to Apple TV channels to get the shows you want, without downloading any apps.
Go to the Apple TV app
on Apple TV 4K.Open the sidebar, then select Store.
Navigate down to Add Channels & Apps, then navigate left and right to browse available options.
Select a channel or app to view content previews and subscription options.
Select the subscription button, then follow the onscreen instructions.
Cancel or change a subscription
Go to Settings
on Apple TV 4K.Go to Profiles and Accounts > [profile] > Subscriptions and select a subscription.
Follow the onscreen instructions to change or cancel your subscription.
Buy, rent, or preorder items
The Apple TV Store in the Apple TV app is your all-in-one destination to browse, buy, and rent a wide variety of movies and TV shows.
Tip: To require a profile to enter a password before making purchases, go to Settings on Apple TV 4K, then go to Profiles and Accounts > [profile] > Purchases.
Go to the Apple TV app
on Apple TV 4K.Open the sidebar, then select Store.
Select a movie or TV show, then do any of the following:
Play the movie or TV show: Select Play to start watching immediately if the movie or TV show is already available through one of your channels.
Buy: Purchased items are added to your library.
Rent: When you rent a movie, you have 30 days to start watching it. After you start watching the movie, you can play it as many times as you want for 48 hours, after which the rental period ends. When the rental period ends, the movie is deleted.
Preorder: When the preordered item becomes available, your payment method is billed, and you receive an email notification.
Open the item in another app: Select Open In or Try [app name]. If an app isn’t immediately available, follow the onscreen instructions to install it and connect to it. Some apps may require a subscription.
If this is your first time using an app that requires a cable or satellite subscription, you may need to enter your TV provider credentials (see Set up single sign-on with your TV provider on Apple TV 4K).
Add an item to your watchlist: If you want to watch the item later, select Add to Watchlist. To remove the item from your watchlist, select Added to Watchlist. Items added to your watchlist appear in the Continue Watching and Watchlist rows.
When you buy or rent a movie from the Apple TV Store, it automatically plays in the highest-quality format available for your Apple TV 4K, including high-definition (HD) and 4K resolution formats. These videos might also feature high dynamic range (HDR) in HDR10, HDR10+, or Dolby Vision 8.1, and Dolby Atmos. For more information, see the Apple Support article Find movies with 4K, HDR, Dolby Vision, or Dolby Atmos in the Apple TV app.
Share Apple TV or Apple TV channels with Family Sharing
When you subscribe to Apple TV, Apple TV channels, or Apple One, you can use Family Sharing to share your subscription with up to five other family members. Your family group members don’t need to do anything—Apple TV and Apple TV channels are available to them the first time they open the Apple TV app after your subscription begins.
If you join a family group that subscribes to Apple TV or Apple One, and you already subscribe, your subscription isn’t renewed on your next billing date; instead, you use the group’s subscription. If you join a family group that doesn’t subscribe, the group uses your subscription.
See the Apple Support article Set up Family Sharing.
To stop sharing your subscription with a family group, you can cancel the subscription, leave the family group, or (if you’re the family group organizer) stop using Family Sharing. See the Apple Support article Leave Family Sharing.
Note: The Apple TV app, Apple TV channels, Apple One, Apple TV subscription, and store availability might vary by country or region. See what’s available in your country or region.