Choose audience segments
You have the ability to include or exclude publisher audience segments for your campaigns on Apple News. Audience segment targeting can’t be combined across the segment types per Apple policy. Note that with the release of new privacy controls available with iOS 14, custom audience segments using first party audience data are no longer available.
Publisher audience segments
Apple creates publisher audience segments from all users who read or follow your content. If you’re an Apple News publisher, the following segments are created for you automatically:
Channel: All publishers can include or exclude users who have shown explicit interest in your content on Apple News through reading your content or following your channels.
Subscription: Select publishers can include or exclude users who have subscribed to your content via Apple News.
Notifications: Apple News publishers can send push notifications to followers who have opted in to receiving these messages. Segments of this type will enable to you to target towards or away from users who have opted in to receive these messages.